Luxury (Luxury) in the international are defined as "a beyond the scope of people's survival and development needs, with a unique, scarce, rare and other characteristics of consumer goods", also known as non-living necessities. Luxury brand first comes from the luxury it serves. Luxury in economics, refers to the value / quality relationship between the highest value of the product. From another point of view, luxury goods also refers to the invisible value / tangible value of the relationship between the highest value of the product. In life, luxury brands enjoy a very special market and social status.

The world's international brand evaluation agency wibeis released the world's top ten famous luxury brand list, Louis Vuitton LV ranking first position; Hermes Hermes, Gucci Gucci ranked second and third, and last year to keep in line; Prada Prada strong on the fourth position, ranked second last year rose; Chanel CHANEL still maintain the fifth position. Tiffany Tiffany and Burberry Burberry since 2015 to return to the list, Rolex and Cartier Cartier and Hennessy Hennessy is still in the top ten list.

Wibeis since 2009 in the world to create a world international brand evaluation system research and development, "2016 the world's top ten famous luxury brand" is wibeis fourth for the global luxury market to use its first brand quality assessment methods for the global luxury goods enterprises set up Brand development of the coordinate space. In line with the wibeis global assessment method in line with the premise of this list is still as usual, through the third party independent research quality and quality of information and a wide range of consumer research and market information, the world's most high quality of the 10 luxury Brand. List to calculate the brand value, reflects the selected luxury goods in the end of 2016 the future quality, character, taste and brand comprehensive score.

In the list of the top ten luxury brands in the world, Louis Vuitton LV (first) Wibeis score of 9485 points, Hermes Hermes (second) Wibeis score 9412 points, Gucci Gucci (third) Wibeis Comprehensive score of 9398 points, Prada Prada (fourth) Wibeis comprehensive score of 9374 points, Chanel CHANEL (fifth) Wibeis comprehensive score of 9342 points, Rolex Rolex (sixth) Wibeis comprehensive score 9301 points and Cartier Cartier (Seventh) Wibeis score of 9279 points, Hennessy Hennessy (eighth) Wibeis comprehensive score 9265 points, Burberry Burberry (ninth) Wibeis comprehensive score 9234 points, Tiffany Tiffany (tenth) Wibeis comprehensive points Value of 9203 points.

Wibeis brand evaluation system focus on the evaluation of enterprises and brands of quality, taste, character, brand and other market performance, development potential, quality level, efficiency level and other 11 indicators and coefficients to make a fair, just and open Wibeis comprehensive evaluation.

1, Louis Vuitton LV

1854 France, the world's top 500 brands, luggage and leather goods in the field of the world's first brand, Louis Vuitton;

2, Hermes Hermes

In 1837, the world's top luxury brands, purses top ten brands, the industry enjoyed a high reputation, the French Hermes (Hermes) International Group;

3, Gucci Gucci

Founded in 1923, one of Italy's largest fashion group, the top ten world luxury brands, the famous luxury brand, Gucci company;

4, Prada Prada

In 1913 Italy Milan, the world's top luxury goods, fashion and quality excellence series of products known, Prada company;

5, Chanel CHANEL

In 1913 France, the world's top 500 brands, the world's leading luxury brands, cosmetics industry well-known brands, the French Chanel (CHANEL) company;

6, Rolex Rolex

In 1908 Switzerland, the world's top 500 brands, the world watch luxury brand, the world's top watch brands, Switzerland Rolex (Rolex) Co., Ltd.;

7, Cartier Cartier

1847 France, Richemont Group, the world's top jewelry brand, the famous luxury brand, jewelry / watch leading brand, Cartier company;

8 Hennessy Hennessy

Began in 1765, from the French world famous brandy brand, the world's leading premium cognac brand, the French roadway Moet Hennessy Group-LVMH;

9, Burberry Burberry

In 1856 the United Kingdom, Britain's top brands, the top ten world luxury brands, the world famous luxury brand, Bo Baili company;

10, Tiffany Tiffany

In 1873, the world's top 500 brands, known for diamonds and silver products, the world's leading jewelry brand, the world's top luxury.