Give full play to the scientific role of the brand and promote the construction of Chinese international brands

————WPC World Product Committee Shanghai China Working Committee was established in Shanghai

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In order to implement the spirit of the Central Committee of the Communist Party of China and the State Council on the role of social intermediary organizations, strengthen cooperation with international organizations, promote brand products to the world, and the Shanghai Municipal Party Committee and Municipal Government’s spirit of building Shanghai’s "four brands",On June 16, 2020, with the authorization of the World Brand Organization-World International Brand Development Committee, the Shanghai Working Committee of the World Quality Council-World Products (Shanghai) Brand Development Co., Ltd. was announced in Shanghai.Liu Yi, the executive chairman of the World International Brand Development Committee, delivered a TV speech, asking the Shanghai Working Committee of the World Product Council and the World Product Council (Shanghai) Brand Development Co., Ltd. to give full play to the role of social intermediary organizations,Do a good job in the wibeis brand scientific evaluation index system, the promotion and promotion of the world’s international brand evaluation standards, the learning and training of "Introduction to Brand Science" and the application and implementation of the wibeis scientific brand evaluation system,Do a good job in the cultivation and evaluation of brand enterprises, in various forms such as brand exchanges, exhibitions, and forums,Cooperate with international brand organizations to help Chinese brands go global and improve the quality of Chinese manufacturing, service, financial and other products,Provide intermediary services to promote the high-quality development of China's international trade. Representatives from Shanghai chambers of commerce, industry associations, and entrepreneurs' associations attended the meeting.

Correspondent: Xu Liguo

Photography: Xu Liguo

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