Why is America powerful

Liu Yi, Executive Chairman of the World Product Council of the United Nations

Whether a country is strong or not is mainly measured by its diplomacy, politics, economy, culture, military, science, technology, and education. It mainly includes eight modules and 41 indicators, including economic level, human capital, natural resources, capital utilization, science and technology, government capabilities, military strength, and international resources.

The comprehensive national strength of a country is embodied in the three aspects of the country's hard power, soft power and smart power.

The national international hard power mainly includes:Land area, population base, overall level and capabilities of the national economy, military capabilities and national defense scope, total international trade and added value, quantity and quality of world international brand products, quantity and quality of Nobel Prizes, and the overall development of the country to mankind And the total contribution of progress.

The country’s international soft power mainly includes:The government’s national governance and management capability and level, the international level and capability of science and technology, the international level of education, culture, and health care, per capita income and disposable consumption power, the ability to export and import branded goods, and the international authoritative recognition of scientific and technological achievements, International scientific recognition of international brand products, international recognition of national culture, etc.;

The national international skill mainly includes:Original research and development ability, learning ability, transformation ability and development potential. The ability to leverage, leverage, build momentum, and take advantage of global development.The core is the ability of science and technology as an important productive force to produce world international brands and international brand products to serve the people of the world.

The United States has been able to dominate the world for a long time, mainly relying on three "weapons"

------First in military power, second in diplomatic achievements, third in the world brand

In addition to military and diplomatic capabilities, the United States mainly achieves its global economic control, influence, and dollar dominance through the construction and creation of global world-class international brand products in all walks of life.

The reason why the United States is strong is largely based on the above three "weapons". The US military power is not only to defend its home and country, but to be regarded as a machine serving the national interest, and as the most objective national interest Existence-USD (economic power),Its fundamental military support is the US military power, its fundamental political support is diplomacy, and its fundamental economic support is the world’s international brand products.The United States has always been under its strong military deterrence (not necessarily in war), with international diplomacy as the forerunner, with world-class international brand products as pioneers, foundation and support, traction and thrust, continuous expansion of territory, and continuous intake The wealth and power of the world!Make it economically strong and influential,And also counteract the U.S. military power and diplomatic strategy,Therefore, the real guarantee and core support of the US economy and military strength are the rich and colorful world international brand products, not others.However, many countries and many companies actually do not pay much attention to the brand, and only regard the brand as a means or method of advertising or promotion in the commodity trade, rather than a solid scientific brand construction in the true sense!Therefore, the strong the stronger, the weak and the weak, never catch up!Therefore, learning from experience and lessons to make the country's overall world-class international brand cluster bigger and stronger is the only choice for the country to become a world power.Empty talk will lead to the wrong country, hard work to rejuvenate the country, power for a time, brand first, develop the economy, develop science and technology, and develop a powerful military. The ultimate goal is to increase the purchase, use and consumption of better branded products, and to achieve a better production and life. The ability of the environment and conditions.Therefore, the world's international brands are tangibly good products, and it is urgent to build and develop world-class international brands.

A few sets of data may illustrate some:

1. Science and technology are important productivity (some people say it is the first advanced productivity, core productivity, etc.)

The US’s population accounts for only 5% of the world’s population, but it consumes 25% of the world’s resources; controls 50% of the world’s branded goods; controls 60% of the world’s finances; controls 70% of the world’s high-end talents,,,,,.

In the book "How the Nobel Prize Is Made", a total of 618 Nobel Prizes in Natural Science from 1901 to 2017 were collected from around the world, summarizing the five laws of the Nobel Prize:

The first rule is that the three countries of the United States, Germany and the United Kingdom accounted for more than 90% of the world's Nobel Prizes, and the United States accounted for more than 70% of the world's Nobel Prizes after World War II.In other words, 70% of the Nobel Prize winners in the world today work in the United States, working in American university research institutions and corporate laboratories.There is only one in China, and she is already an 84-year-old lady.

The second law is that the top 20 universities in the world account for more than 90% of the world's Nobel Prizes.The first Harvard University has awarded 151 Nobel Prizes, and the second Columbia University has awarded 101 Nobel Prizes.The third place is the ancient British University of Cambridge with 91 Nobel Prizes.Fourth place, 89 from the University of Chicago, fifth place, 87 from MIT and so on. Where is the university in China?

The third rule is that these universities have some well-known laboratories. The well-known Cavendish Laboratory at the University of Cambridge has won 29 Nobel Prizes.45 Nobel Prizes have been awarded to the ancient Green University of Germany.Denmark may be a small country, but it produced a great atomic physicist, led by the Copenhagen School, who won 12 Nobel Prizes.

The fourth rule is that 30% of the Nobel Prize is passed down from mentor to apprentice. He has a ladder effect and he has inheritance. The longest inheritance is five generations.

The fifth law is that Jews account for 35% of the Nobel Prize.Someone counted the 100 greatest inventions of mankind in the 20th century, 99% of which came from Britain, France, America, Japan and Germany!

Someone has counted the greatest inventors of all time. Please note that it is not a scientist, but an inventor.Starting from Archimedes in 287 BC, over the past 2,000 years, there have been nearly 7,000 formulas, theorems and laws in mathematics, physics, chemistry, economics, philosophy and medicine around the world, of which 99 percent came from the United States.If a country does not have great inventors, what innovation can it talk about?Our Minister of Science and Technology, Minister of Education, so-called scientists, educators, inventors, and innovators, may I ask, is there more family and less work?Today is terrible, tomorrow will be terrible. They are all fooling around, defrauding the country's resources and wealth. Is there anything that can be truly original? Where?

Americans like science fiction fans the most. What Chinese like to study is power struggles, how to intrigue, how to form cliques and how to punish people. These are issues that we should reflect on. But it is called wisdom!

2. International brands are the first comprehensive productivity (the core productivity, the final productivity and the realized productivity)  

The economic foundation determines the superstructure, but the foundation that determines the economic foundation is not the economy itself, but the actual internal and external trade;The core and key of international trade is international brand products. Therefore, brand is the lifeblood of every country and city’s economic development. The higher the quality and quantity of world-class international brands, the success rate of products and commodities in international trade. The higher, the greater the right to speak, the higher the international status, the higher the added value, and the stronger the international profitability.

Brand is a key factor that guarantees and promotes the comprehensive political, economic, cultural, and military strength of a country and region.Whether it is an international brand, a national brand or a regional national brand, they are all important achievements in promoting the progress of social civilization and are the common treasure of all mankind.But the brand has been ignored or downgraded by many countries and people!Only use the brand as a marketing tool or a means, rather than planning and paying attention to the science of productivity and the strategic importance of the country's international strength and international status in the true sense!

World-class international brands are an important determinant of a country's international influence and international status.Science and technology can only be transformed into productivity through production practice, and only when productivity reaches and becomes a world-class international brand product can it achieve high added value and international influence.If the best science and technology cannot be transformed into productivity, if the best productivity is not transformed into an international brand, it cannot be transformed into a real high-value-added economic foundation and international strength.Therefore, we must understand what is the integration of a country’s international strength and capabilities, influence and productivity?It is the world-class international brand products and clusters of all countries and industries.Therefore, the brand is a human event, the construction of international brand is very important to all countries, countries should attach great importance to the world brand organization world Brand committee world brand meeting, attach great importance to the healthy construction and development of the world international brand, cooperation and exchange, build a new scientific evaluation system of international brand.

3. What international trade practice needs is branded goods

First, understand the current status of brands in global international trade practices:

According to the tracking and research statistics of more than 3,000 international trade commodities in 49 countries around the world by relevant world organizations and the United Nations World Product Commission Wibeis 2013-2017:

1) . In global international trade, 46.7% of the products have direct quality problems, and 64.9% of the products have problems such as shoddy, cutting corners,after integration, 76.4% of the products have quality problems, which are fake brands or fake brands!

2) . 87.2% of the branded products of various countries confirmed by the quality inspection agencies of various governments have geopolitical interest protection and economic interest protection issues, which cannot be measured or supervised in full according to global international standards;

3) . 92.1% of internationally traded commodities participate in international trade in the name of national brands, world brands, international brands, international big names, famous brands, and well-known brands;   among them, less than 30% truly meet the world's international brand standards.

4). Among the global counterfeit and shoddy goods, more than 97% of the goods under various brand names;

5). In international trade, 63% of the products do not have core technology, and 34% of the products have infringement or sneak attack technical problems;

6). Among the commodities related to health and life, 52.1% of the commodities have factors that are not conducive to human health and safety;

7). 90% of companies only focus on the quality of their products and do not care about or meet the requirements of global consumers for the quality of their products;

8). The success rate of international trade of branded goods is 500% higher than that of ordinary goods;

9). More than 74% of brands judged by governments and various social organizations have various problems;   the credibility is less than 30%;

10) . In the practice of global international trade, less than 20% of the world's international brand products have earned 80% of the benefits, while 80% of the ordinary branded products have only earned less than 20% of the benefits!

Second, the quality certification of various countries is not an international brand certification (a trademark does not necessarily have a brand if it is famous)

Therefore, although the brand products in global international trade have passed the quality certification of various countries (including CE certification, CCC certification, FCC certification, FDA certification, ISO certification, SGS certification, GS certification, TUV certification, etc., nearly a thousand kinds), However, the fact that less than 30% of the world's international brand standards have truly reached the world's international brand standards shows that governments and companies from all countries are calling themselves and claiming to be international brands. It seems that they are neither reliable nor credible!

In the practice of global international trade, counterfeit and inferior branded products have become the second largest cancer and problem that endangers human health, peace and security in the world after drug trafficking, and there is a trend of global spread and spread!Therefore, we must change the current unscientific and unfair reality of measuring and evaluating the world by the standards of a certain country! It is necessary to form a non-political, non-economic, scientifically unified international standard that is universally recognized around the world with the United Nations non-governmental organizations as the center!

Quality certification of various countries (including CE certification, CCC certification, FCC certification, FDC certification, etc.) is an important part of brand evaluation and certification, but the weight is only about 7.8%. Therefore, the quality certification products of various countries may not be International brands, but the quality certification of various countries is one of the necessary prerequisites for the world’s international brand certification.Therefore, the so-called advertising brands, celebrity brands, leading brands, political brands, and emotional brands are just some media flicks that attract consumers’ attention based on the needs of the brand stakeholders to maximize their own interests. They are not truly objective,Fairness, fairness, truthfulness, reliable scientific professional evaluation and qualitativeness.

In particular, in the global new crown pneumonia epidemic, countries must attach great importance to the identification of uniform international standards for world international brands in the identification of international brands such as masks, test kits, and protective clothing.   Otherwise, it can only be self-entertainment, And self-proclaimed self-recognized brands, rather than truly international brands recognized by the world.

Third, international brands need to obtain "World International Brand Certification"

The quantity and quality of world-class international brands represent the international status and qualifications of a country's comprehensive manufacturing industry and overall science and technology. It is also the qualification and hard power of a country's international status and right to speak, and it is the core that determines the country's economic strength and authenticity Indicators and key judgment hard indicators.Therefore, all countries attach great importance to international brand building, including the presidents, prime ministers, governors, and mayors of many countries as endorsements for their products,But the brand is not a self-declaration that leaders can endorse,It must be scientifically evaluated by wibeis,Recognized by the UN World Product Commission, and obtained "World International Brand Certification", "Global International Trade World Brand Certification Unified Certification Code" and "World International Brand Global Unified Certification QR Code",Enter the "Global International Trade World International Brand Product Catalog",Brands officially released by the World International Brand Conference, "World International Brands", United Nations Television, United Nations Joyful Television International Brand Department, etc,Brands that can be verified on the official website of the World Brand Organization and the official website of the World International Brand Conference Committee are truly world international brands.

A world-class international brand is a concentrated reflection of comprehensive national strength and international competitiveness that integrates multiple indicators such as science and technology, craft manufacturing, education and culture, social law, ideology, and economic strength.It is a hard indicator for comprehensive scientific evaluation and measurement of a country's international status and qualifications. It is not the self-determination, self-declaration, and self-evaluation of national standards based on national politics, culture, laws, customs, quality standards, and economic indicators.

World-class international brand products are the highest goal and ultimate pursuit of the manufacturing industry. It is a comprehensive manifestation of the company's international manufacturing capabilities and technological level; it is a qualification mark of the country's international voice and comprehensive status;

Brands are not only the life of an enterprise, but also the foundation and cornerstone for governments of various countries to develop their economies and obtain international status and various international discourse rights. It is also the dark matter and dark energy that supports the development of international trade and human consumption economy.

The five major U.S. brand clusters lead the world:Silicon Valley as the representative of the technology brand cluster, Wall Street on behalf of the financial brand cluster, the world's six headquarters on behalf of the military brand cluster, Hollywood on behalf of the entertainment brand cluster and The Big Bend in New York on behalf of the star cloth global international brand commodity international trade brand cluster. American brands in addition to the scientific research environment of science and technology and scientific research strength, beauty always has advanced the concept of scientific research project, and seed technology research and development in the future science and technology, so the concept of science and technology in the United States, never imitate mature technology, will be the concept of science and technology in the theory of technology, into practical technology, and will eventually converted to high value-added high-tech world of international brands and sold all over the world, To acquire the global international economy, and in turn to serve the POLITICAL, economic, cultural, diplomatic, military and so on of the United States.Therefore, the American Science and Technology Association surpasses other countries, the brand of American brands is always better than other countries, and the American economy is always developed and other countries.   Therefore, the American Association leads the world in scientific and technological research and development, international brand innovation, and global economic development , Dominate and control the world.

Editor: T.J.Marshall

Intern editor: w.h.XieHangsheng

Editor in charge: W.K.GeorgeWen

Picture: World International Brand Conference Press Department

Planning: Propaganda Department of the World Product Committee of the United Nations

Audit: Wen Pengyang, etc.

Supervisor: KL Fredericks

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