Basic knowledge of popular science
Farewell to fake brands
The World Brand Organization divides the world’s top 500 companies into:The three major modules of the list of the top 500 companies in the world economy, the top 500 companies in the world economy, and the top 500 international brands in the world are related to each other, but they are also fundamentally different! It must not be confused.
1. The top 500 companies in the world economy, with economic scale as the core measurement indicator;
2. For top 500 companies in the world economy, profitability/economic scale is used as a measure;
3. For the world's top 500 brands, the broad quality of products and commodities is used as a measurement index.That is, wiBEis world international brand evaluation index system as the core, from the three aspects of the quality of the product quality, quality grade, nine dimensions comprehensive measure whether the product or commodity is a brand, is what level of brand. The economic scale of enterprises is the secondary factor, and the added value and profitability of products is one of the important factors of 300 brands.
so:
If you choose the size of your company, you have to look at the top 500 companies in the world economy;
If you choose the profitability of the world economy, it depends on the ranking of the top 500 companies in the world economy;
If you choose the world's international brand products and commodities, you have to look at the list of wibeis' top 500 international quality brands.
Among them, the top 500 companies in the world economy have the support and guarantee of world-class international brand products and commodities, but the top 500 companies in the world economy do not necessarily have world international brand products. It may be due to monopoly or political reasons, and their scale is very large, but the quality is not necessarily good.Therefore, the top 500 companies in the world economy are not necessarily the world's international brand companies.
World international brand products are the core and main force of global international trade in the future. Therefore, the world's top 500 international brands is the more valuable and strategic international list.
