What is the international strength of a country?

Executive Chairman of the World International Brand Development Committee Liu Yi

For an independent country, the country’s international strength refers to the combination of the number and quality of the country’s world international brands in various industries such as international politics, economy, military, culture, science, technology, education, and health.Military strength is incomparable. Those who come can fight and those who fight can win. Economically, they can continuously obtain a steady stream of high value-added international economy through international trade practices.

For example, in the field of science and technology, the Nobel Prize, etc. are important manifestations and symbols of its world-class international brands; in the field of higher education, world-class universities are important indicators of its world-class international brand education;In the manufacturing industry, the world's international quality brand products and commodities are the symbol and embodiment of its international status in the world and the high value-added of the international economy;The country's economic strength and military strength are acquired, developed and built through world international brands in all walks of life.Therefore, building and developing the world's international brands in all walks of life in our country is the key core and strategic determination of the great rejuvenation of the Chinese nation.Long-term reliance on low-end manufacturing and low-level commodity consumption and living environment has made it difficult to achieve the great rejuvenation of the Chinese nation.

Among them, the country’s international economic strength can be used for the country’s annual domestic GDP, national international annual GDP, national per capita GDP, per capita income, per capita consumption value, per capita education level, per capita housing area, per capita road area , The total mileage of national highways, the national per capita medical and health insurance expenses, the total retail sales of consumer goods, the total industrial output value above designated size, the total area of the construction industry, the total annual output of food, the number of world-class international brands, the highest level of world international brands, nationals The growth rate of per capita consumption is comprehensively evaluated and measured by the wibeis scientific evaluation index system.Rather than just using a few simple figures of GDP to measure.

Wibeis International Brand Economic Index (IBEI) Internationalbrand economic index;

Gross National Product (GDP);

Per capita production value (GDP);

Gross National Income (GNI);

Per capita income (PPP);

Social Progress Index (SPI);

Per capita purchasing power index (PCPPI) ;

Per capita consumption ability (PCCA) (ten thousand yuan) ;

Per capita level of education () ;

Per capita medical technicians (persons/10,000 people)

Housing area per capita (m²)

Road area per capita (m²)

Total retail sales of consumer goods (100 million yuan)

Industrial output value above designated size (100 million yuan)

Total output value of construction industry (100 million yuan)

Total grain output (ten thousand tons)

Number of international brand products in the world

The highest level of international brand products in the world

The total amount of international economic added value obtained by world brand products in global international trade

The value of international economic value added per capita for the world's international brand products in global international trade

Total fiscal revenue (trillion)

National currency holdings per capita = total currency per capita-per capita amount of newly issued currency that year

Per capita increase in effective currency = actual currency holdings per national per capita ╳ theoretical currency holdings per national per capita last year / theoretical monetary holdings per current national per capita ╳ 100%.

2. Military strength

The main indicators to measure a country’s military strength are:

Wibeis National Military Brand Index (MBI);

National potential combat capability index (MSR);

National Power Index (FIC);

National military spending power (NMSP);

3. Geopolitical power

Wibeis National International Brand Index (NIBI)

Territory, population, military personnel, natural resources and industrial production

The indexes that measure the political power of a country are:

Comprehensive Index of National Strength (CINC);

Global Presence Index (GPI);

Geopolitical Capability Audit (AGC);

Comprehensive National Power (CNP);

Official Bilateral Influence Capability Index (FBIC);

Comprehensive National Power Index (NPI);

In fact, governments and companies from all over the world spend a lot of checks every day to attend this conference and attend that organization. The purpose and goal are to build their own country’s international brand, but many countries have not yet created a truly world-class international brand?why? ! The United States, Germany and Japan never talk about it, but they have created many world-class international brands! Why?

The manufacturing industry undoubtedly occupies a pivotal position for a country.The international brands in the manufacturing world are not only high-tech, the concentrated application and concrete manifestation of science and technology, but also the main source of the country's access to the international economy.Especially for large countries, a systematic manufacturing system is the absolute foundation of economic development.The mainstream economies in the world are also centered on the manufacturing industry,For example, China, Japan, Germany, and the United States have been following the development of the financial industry in recent years,The proportion of manufacturing industry has declined, but in fact, the manufacturing industry in the United States has continued to return in recent years, and the trend of "re-industrialization" is obvious,Moreover, brand manufacturing has always been the fundamental method and way for the United States to obtain high international added value, and it is also the most important development core and the most powerful international strategic weapon for the United States in the future.

Manufacturing brands and brand manufacturing are the core and key of manufacturing industries in various countries, and are the cornerstone and guarantee for the internationalization of manufacturing and the international high added value of manufacturing economy. An economy without a manufacturing industry is an economy without a foundation, and a manufacturing industry without a brand manufacturing industry is a manufacturing industry without international status and international high value-added;Manufacturing without a manufacturing brand is also a low-end manufacturing with voice and pricing power. There is no strength or power to speak of.Therefore, brand manufacturing is as important as manufacturing brand.