The original intention and vision of the World Brand Organization:

According to the statistics of global international trade, 76.4% of international brand products belong to the reality of counterfeit brands. Counterfeit brands have become the second largest cancer that endangers human health, safety and happiness after drugs. The current low-energy, ineffective and false global international trade order, rules and standards must be changed!

For this reason, in global international trade:

Break the old world, build a new order, step into a new pattern, implement new rules, implement new standards, and build a new world.

which is:

Establish a new order in global international relations;

Implement new global international trade rules;

Implement new standards for world economic development.