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世界国际品牌大会联合国宣言(二次修
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政策公示
世界国际品牌联合国发展纲要(第二次修订)
发布时间2018-08-24 14:52:00







《世界国际品牌联合国发展纲要》

WORLD INTERNATIONAL BRAND THE UNITED NATIONS DEVELOPMENT    PROGRAM

WIBDC
















美国纽约联合国总部

United Nations headquarters in New York




WIBEIS






《世界国际品牌联合国发展纲要》

World International Brand United Nations Development Program


WIBDC
















UnitedNations Headquarters in New York,USA




WIBEIS

Directory

preface

一、全球品牌的发展形势和重要意义

The development situation and significance ofglobal brand

(一)世界级国际品牌建设已成为推动全球经济发展的新动力

World-classinternational brand building has become a new driving force for global economicdevelopment

(二)世界级国际品牌建设成为重塑各个国家竞争优势的新机遇

World-class international brand building has become a newopportunity to reshape the competitive advantage of all countries

(三)世界级国际品牌建设将成为提升各国政府品牌治理能力的新途径

World-classinternational brand building will become a new way to enhance the governancecapacity of governments

二、指导思想The guiding ideology

三、总体目标The overall goal

(一)打造世界国际新品牌、形成全球协作的品牌治理和促进新模式

To build the world's international brand new brand, to formthe global collaboration brand governance and promote the new model

(二)建立运行平稳、安全高效的品牌评价运行新机制

Establish a stable and safe and efficient brand evaluationand operation mechanism

  (三)构建以品牌评价、品牌认证、品牌传播、品牌形成为主线的品牌服务新体系

Build a new brand service system based on brand evaluation,brand certification, brand communication and brand formation

(四)形成国际品牌文化的创新驱动新格局

To form an innovative driving pattern of internationalbrand culture

(五)培育高端品牌企业,形成国际品牌产业发展新生态

Cultivate high-end brand enterprises and develop newecology of international brand industry

四、主要任务The main task

(一)加快各国政府品牌信息开放共享,推动资源整合,提升全球品牌治理能力

We will accelerate the openness and sharing of governmentbrand information, promote integration of resources and improve global brandgovernance

(二)推动品质品牌创新发展,培育新兴品牌,助力品牌经济形成

Promote the development of quality brand innovation,cultivate new brand and help brand economy to form

(三)强化品牌安全保障,提高品牌管理水平,促进品牌健康发展。

Strengthen brand security, improve brand management level,promote brand healthy development

五、政策机制Policy mechanism

(一)完善全球品质品牌服务和组织实施机制

Improve global quality brand service and organizationimplementation mechanism

(二)加快联合国品牌制度建设

We will accelerate the construction of the UN brand system.

(三)健全品牌市场发展机制

Improve the development mechanism of brand market

(四)建立联合国品牌标准规范体系

Establish the United Nations brand standard system

(六)加大财政品牌金融支持

We will increase financial support for financial brands.

(七)加强品牌建设专业人才培养

Strengthen the brand building professional personneltraining

(八)促进全世界国际品牌交流合作

To promote international brand exchange and cooperationworld wide

《世界国际品牌联合国发展纲要》

(草案)

World International Brand United Nations Development Program

(2017—2043年)


前  沿 preface

品牌建设与形成是一个漫长而历史的过程,需要科学研究、科学评价、科学认证和广泛传播。不是人们认可即品牌,也不是广而告知的名气大或者牌子亮即品牌!他必须经过不带政治倾向、没有利益关联的联合国第三方组织,经过科学、严谨、严格、公平、公正的评价、筛选与认证,否则,商品、产品不能叫做品牌,只能称谓商品!

Brand building and formation is along and historical process, which needs scientific research, scientificevaluation, scientific certification and wide dissemination. It is not therecognition of the brand, nor is it the name of the wide and informed or brandbright that the brand! He must go through a third party organization of theUnited Nations that has no political orientation and no interest link, throughscientific, rigorous, strict, fair and impartial evaluation, screening andcertification. Otherwise, commodities and products cannot be called brandnames, but only as commodities!

品牌具有始终的本质与核心,也具有极其丰富的外延与表象。联合国世品委世界国际品牌大会委员会规定,以品牌本质确定的品牌是真品牌,以品牌外延表象确定的品牌是外延品牌即假品牌。

Brand has always the essence andcore, but also has an extremely rich extension and appearance. The WorldInternational Brand Congress stipulates that the brand determined by theessence of the brand is the true brand, and the brand determined by thedenotation of the brand is the extension brand, that is, the fake brand.

1.品牌的概念与定义:品牌就是商品质量品质品格品位的统一体,品质是品牌的核心,品格是品牌的精髓、品位是品牌的定力;品牌是品质品格品位的有机统一,协同一致,完美融合,三者不可偏颇,缺一不可!其中商品的名称、商标、吊牌、名气均是品牌的组成部分,但他们不是品牌的本质!仅仅从品牌的某一角度或者方面绝对不能确定品牌!

1.The concept and definition of brand: brand is the unity of quality, quality andcharacter, quality is the core of brand, character is the essence of brand,grade is the fixed force of brand, brand is organic unity of quality, qualityand taste, Perfect fusion, the three can not be biased, not one can not! Thename, trademark, tag and reputation of the goods are all part of the brand, butthey are not the essence of the brand! Just from a certain point of view oraspect of the brand absolutely can not determine the brand!

2.品牌的维度与要素:一个商品是不是品牌,要从商品品质品格品位的九大维度、三百多个要素去衡量与评价。而非从品牌的某一角度,某些要素就可以确定!比如说选材要素、标准要素、质量要素、工艺要素、服务要素、信用要素、环境要素、质保要素、外观要素、内部要素等等。

2.The dimensions and elements of brand: whether a commodity is a brand should bemeasured and evaluated from nine dimensions of quality and character grade andmore than 300 elements. Rather than from a certain point of view of the brand,certain elements can be determined! For example, material selection, standard,quality, process, service, credit, environment, quality, appearance, interiorand so on.

3.品牌的分类:现在社会上基本是将商品的名气大、牌子亮叫做品牌,这是对品牌的扭曲与误解!也是概念性的错误,所以,造成了许多国家的国家假品牌、假名牌。而且已经使假冒伪劣品牌成为仅次于毒品的危害世界人民进口与安全的第二大毒瘤!因此,联合国世品委世界品牌大会委员会高度重视全球各国品牌的建设工作。也正在逐步规范全球各国的品牌工作。

3. Brand classification: now the society is basically thereputation of goods, brand name is called brand, this is the distortion andmisunderstanding of the brand! Is also a conceptual mistake, so, caused manycountries fake brand, fake brand. And has made fake and shoddy brands secondonly to drugs and the world's people's import and security of the secondlargest cancer! Therefore, the World Brand Conference Committee attaches greatimportance to the construction of global brands. Also is standardizing thebrand work of the whole world country step by step.

关于品牌,可以从不同的角度进行分类:Brands can be classified fromdifferent perspectives:

(1)从商品的形态可以分为软品牌与硬品牌;比如说服务,管理,行政等都属于软品牌,比如说软件、硬件、工农业产品、材料、机械、军品、高科技等等均属于硬品牌。

(1)it can be divided into soft brand and hard brand according to the form ofcommodity, such as service, management, administration and so on, all belong tosoft brand, such as software, hardware, industrial and agricultural products,material, machinery, military product, high technology and so on all belong tothe hard brand.

(2)从品牌形成的过程来看,可分为品牌研究、品牌评价、品牌筛选、品牌认证、品牌传播(也叫做品牌推广、品牌宣传;他包括品牌管理、品牌战略、品牌策划、品牌运营、品牌营销)。实际上现在多数人误将品牌传播就叫做品牌形成、品牌打造或者品牌建设!闹了不少国际笑话!连有些国家政府、国家媒体也在不断的闹无知笑话!

(2)from the perspective of brand formation, it can be divided into brand research,brand evaluation, brand screening, brand certification, brand communication(also called brand promotion, brand propaganda), including brand management,brand strategy, brand planning, brand operation, Brand marketing). In fact,most people mistake brand communication as brand formation, brand building or brandbuilding! A lot of international jokes! Even some governments and state mediaare constantly making silly jokes!

(3)从品牌的产生过程分,可分为品牌科学、品牌生产、品牌评价和品牌运营。

(3)it can be divided into brand science, brand production, brand evaluation andbrand operation.

(4)从品牌的固有性质,品牌既具科学性,又有经济性即品牌的双重性。可以分为科学品牌和经济品牌。

(4) from the inherent nature of brand, brand is not onlyscientific, but also economic, that is, the duality of brand. Can be dividedinto scientific brand and economic brand.

(5)按照级次分为世界级国际品牌、洲际级国际品牌、国际品牌、国家品牌、省部级品牌、行业品牌、地区品牌、厂商品牌等八级21个级次。

(5) divided into world-class international brand, world brand,international brand, intercontinental (regional) brand, national brand,provincial brand, industry brand, regional brand, manufacturer brand and so on.

(6)从品牌的确认分类,可以分为公品牌(非政治、非利益的科学评价后确定的品牌)、自品牌(各国政府确定的品牌、企业自己的告知品牌及广告品牌和会议品牌(通过各种会议传播的名气品牌))。

(6) according to the classification of brand recognition, it canbe divided into public brand (non-political, non-economic and scientificevaluation brand), self-brand (brand determined by governments), Enterprise'sown notification brand and advertising brand and conference brand (famous brand).Spread through conferences and meetings)

品牌既具科学性、又具经济性,品牌在进入商业环节之前不具备经济性,品牌在进入商业环节时即具经济性。目前,关于品牌的科学性被严重忽视,绝大多数只注重品牌的经济性、政治化和利益化,这极大地损害了品牌的形象和本质。为此,首届世界国际品牌大会对世界级国际品牌的概念赋予了新的定义,对世界级国际品牌的评价体系给予了新的内涵和规定,对世界级国际品牌的筛选、评价、打造和形成创造了新的渠道和平台,希望各国政府、社会团体、组织、企业积极响应,认真执行,充分发挥世界国际品牌大会在联合国的窗口与渠道、评价体系和规则,发展好各国的世界级国际品牌。为人类和平,经济发展,社会进步,人们健康作出应有的贡献。

Brand is both scientific and economical,and the brand is not economical before entering the business segment. The brandis economical when entering the business link. At present, the scientificnature of the brand is seriously neglected, and the majority of it focuses onthe economic, politicization and interest of the brand, which greatlyundermines the image and essence of the brand. To this end, the worldconference on international brand on the world-class international brandconcept gives a new definition of the world-class international brandevaluation system to give the new connotation and rules, the screening andevaluation of a world-class international brand, build, and created a newchannel and platform formation, hope governments responded positively, socialgroups, organizations, enterprises, seriously implement, give full play to thewindow at the United Nations world conference on international brands andchannels, evaluation system and rules, develop world-class international brandsfrom country to country. For mankind peace, economic development, socialprogress, people's health make due contribution.

目前,全球品牌建设与发展虽有一定基础,拥有极大的市场需求和发展潜力,但也存在政治利益化和经济利益化等严重问题,缺乏顶层设计和统筹规划,评价、培育、形成和传播各个方面等均有问题,亟待解决。

At present, althoughthere are certain base global brand construction and development, has greatmarket demand and development potential, but there are also political interestsand economic interests of the serious problems, such as lack of top-leveldesign and overall planning, evaluation and cultivation, the formation andpropagation aspects and so on all have problem, need to be addressed.

根据联合国可持续发展目标,消除贫困、减少疾病、男女平等、卫生设施、共享资源、体面工作、健康生活、负责任消费、处处和平、工业体系完善,无不与丰富的高品质品牌商品有关。

According tothe UN sustainable development target, eliminate poverty, disease, equalitybetween men and women, sanitation, sharing resources, decent work, healthyliving, responsible consumption, peace everywhere, the industrial system isperfect, all related to the rich high quality branded goods.

为贯彻落实联合国世品委《世界国际品牌大会》的决策部署,全面推进全球大品牌的公平、合理、均衡发展,树立和强化品牌意识,打造和培育世界级国际品牌,推动全球品牌文化建设,促进世界经济复苏与健康发展,特制定本纲要。

For the implementation ofthe the World Conference on International Brand decision deployment,comprehensively promote the big brands of the world's fair, reasonable,balanced development, set up and strengthen brand consciousness, create andproduce world-class international brand, promoting the brand cultureconstruction, promoting the healthy development of the world economic recoveryand formulates this outline.

一、全球品牌的发展形势和重要意义

The development situation and significance of global brand

全球范围内,各国世界级国际品牌发展极不均衡,也不稳定。根据联合国世界国际品牌评价中心wibeis2013-2014、2015-2016、2017-2018的品质品牌科学计算与统计,在全球224个国家和地区中具有世界国际品牌的不足二成,其中发达国家占到了80%以上的世界级国际品牌,73%左右的地区和国家没有世界级国际品牌!从2013年至2017年,在全球制造业强国中,因为品牌因素要占到93.5%以上,而因为其他原因未进入全球制造业强国的只占5%左右;同样在全球经济强国中,因为品牌因素要占到94.2%以上,而因为其他原因未进入全球制造业强国的只占4%左右。由此可见,品牌因素极为重要。

Globally, world-class international brand development isextremely uneven and unstable. According to the UN's world international brandevaluation center wibeis quality statistics, in 224 countries and regions inthe world is less than thirty percent of the world international brands,including developed countries accounted for more than 80% of the world classinternational brand, about 73% of the regions and countries has no world-classinternational brand! From 2013 to the beginning of 2017, the globalmanufacturing powers accounted for more than 93.5 per cent of globalmanufacturing, while only about 5 per cent of global manufacturing powers didnot enter the global manufacturing sector. Among the world's economicpowerhouses, brands account for more than 94.2 per cent of global growth,compared with only about 4 per cent for other reasons. Therefore, brand factorsare extremely important.

丰富可靠的品牌商品是推动人类进步、全球和谐、经济发展,消除贫穷与疾病,维护和平与稳定的重要保证与重点措施;品牌也是一个国家、一个民族、一个企业实力与形象的重要标志。一个品牌所蕴含的价值不仅仅是意味着实力、利益、竞争力,更是一个企业文化、民族文化、国家文化的无形载体!

Rich and reliable brandproducts are important guarantee and key measures to promote human progress,global harmony and economic development, eradicate poverty and disease, andmaintain peace and stability. Brand is also a country, a nation, a companystrength and image important symbol. The value of a brand not only meansstrength, interests and competitiveness, but also an intangible carrier ofcorporate culture, national culture and national culture!

一个国家、一个民族,如果没有自己的品牌、没有全球人民认可的世界级的一线国际品牌产品是很悲哀的事情!确保全世界国际品牌的快速、均衡发展,是联合国世界国际品牌发展委员会的重要使命和主要宗旨;也是世界国际品牌大会的主要任务与功能;更是全世界各国政府、各大企业和社会组织的重点工作和重点使命。

A country, a nation,without its own brand, without the global people's recognition of world-classinternational brand products is very sad thing! Ensuring the rapid and balanceddevelopment of international brands worldwide is an important mission and mainpurpose of the United Nations international brand development committee. It isalso the main task and function of the world international brand conference. Itis also the key work and key mission of governments, enterprises and socialorganizations around the world.

品牌作为消费者和使用者的一项普遍权利,是日常生活的基本资源,是所有国家共享的社会目标和政治优先策略,也是完全公益性的非政治和非利益性质的科学。世界国际品牌大会为人类可持续发展目标确立了在品牌建设(品牌研究、品牌评价、品牌认证、品牌投资、品牌传播和品牌提升)的全世界国际规则与评价体系。是在世界国际品牌与联合国可持续发展目标中,科学系统的阐述世界级国际品牌建设的新理论、新方法和新标准,为世界国际品牌建设与发展指明了道路!

Brand as auniversal rights of consumers and users, is the basic resources of daily life,is that all countries to share social goal and political priority strategy, itis perfectly of the political public welfare and the interests of the nature ofscience. World conference on international brand for the human sustainabledevelopment goals established in the brand construction, brand evaluation,brand recognition, brand investment, brand assurance, brand spread and brandpromotion of the international rules and evaluation system all over the world. Isthe international brand in the world and the UN sustainable development goals,the scientific system of world-class international brand of the construction ofthe new theory, new method and new standards, international brand constructionand development for the world to point the way!

运用品牌建设推动全球经济发展、完善国际贸易实务治理、提升全球行政服务和监管能力正成为趋势,有关发达国家相继制定实施产品质量战略性文件,大力推动世界级国际品牌发展和传播。目前,包括美国的再次信息革命,德国的工业4.0,日本的再工业化,中国的一带一路和中国制造2025等等均是与商品质量品质建设相关的国际大品牌战略。

Using the brand construction to promote global economicdevelopment, improve the social governance, promote global administrativeservice and regulation ability is becoming a trend, the developed countriessuccessively formulated the implementation of strategic product quality files,vigorously promote the development of a world-class international brand andspread. At present, including the re-information revolution in the UnitedStates, industry 4.0 in Germany, reindustrialization in Japan, One Belt And OneRoad in China, etc., are the major international brand strategies related tothe quality of goods.

(一)世界级国际品牌建设已成为推动全球经济发展的新动力

World-class international brand building has become a newdriving force for global economic development.

以品牌评价、培育、交易和贸易引领技术流、物质流、资金流、人才流,将深刻影响社会分工协作的组织模式,促进生产组织方式的集约和创新。世界级国际品牌建设推动社会生产要素的优质化共享、集约化整合、协作化开发和高效化利用,改变了传统的以量为主的生产方式和经济运行机制,可显著提升品牌经济运行水平和效率。以品质为核心的品牌评价可持续激发商业模式创新,不断催生新业态,已成为人类生活水平提升中新兴领域促进业务创新增值、提升企业核心品质的重要驱动力。品牌产业正在成为新的全球经济的新增长点,并将对未来全球产业格局产生深远而重要影响,发展中国家和欠发达地区将是新的发展地和需求极,发达地区必将融合与扩大。

To brand evaluation, cultivation and tradetrade lead technical flow, material flow, capital flow, personnel, willprofoundly affect the organization mode of the social division of laborcooperation, promote the production organization mode of intensive andinnovation. World-class international brand construction to achieve the sharing,the varieties of social factors of production development and efficientutilization of intensive integration, collaborative, changed the traditionalway of give priority to with the amount of production and economic operationmechanism, can significantly enhance the brand level and efficiency of economicoperation. With quality as the core brand evaluation sustainable business modelinnovation, constantly creating new forms, has become an emerging field in thehuman life level to promote business innovation value, improve enterprise corequality the important driving force. Brand industry is becoming a new growthpoint of the new global economy, and will be in the future, the influence ofthe global industrial structure have a profound and important developingcountries and less developed areas will be the new development and needs,developed regions will fusion and expansion.

(二)世界级国际品牌建设成为重塑各个国家竞争优势的新机遇

World-class international brand building has become a newopportunity to reshape the competitive advantage of all countries

在贸易全球化和信息全球化快速发展的大背景下,大品牌已成为世界各国重要的基础性战略资源,正引领新一轮科技创新、质量提升和品位增质。充分利用联合国世界国际品牌发展委员会的全球性国际窗口优势、平台优势和评价优势,实现品牌规模、质量和应用水平同步提升,发掘和释放品牌资源的潜在价值,有利于更好发挥品牌资源的战略作用,增强品牌主权产权保护能力,维护国际品质品牌持久安全,有效提升人类战胜疾病、防止资源抢夺、促进分享进步的公共品牌使命。

In the context of the rapid development of globalinformationization, big brands have become the important basic strategicresources of the world, leading to a new round of scientific and technologicalinnovation, quality improvement and quality improvement. Take full advantage ofglobal international window of the United Nations world commission oninternational brand development, platform and evaluate advantages, realize thebrand scale, improve quality and application level synchronization, discoverand release the potential value of the brand resources and is conducive tobetter give play to the role of brand strategy, strengthen brand sovereignproperty protection ability, maintaining international quality brand lastingsecurity, enhance human conquer disease, prevent resources, promoting theadvancement of sharing public brand mission.

(三)世界级国际品牌建设将成为提升各国政府品牌治理能力的新途径

World-classinternational brand building will become a new way to enhance the governancecapacity of governments.

大品牌建设能够推动政府品牌服务功能的开放共享,促进社会事业的大融合和资源整合,将极大提升各个国家整体品质品牌服务能力,为有效服务复杂社会问题提供新的手段和方法。建立“用品质说话、用品格决策、用品位管理、用品牌创新”的新品牌管理机制,实现基于品质基础上的科学决策,将推动政府品牌服务理念和社会品牌治理模式的进步,加快建设与各国发展相适应的品牌法治政府、创新政府、廉洁政府和服务型政府,逐步实现政府治理能力本身的品牌化。

Big brand construction can promote thegovernment service function of open sharing, promote the business of socialintegration and resource integration, will greatly improve the whole qualitybrand, service ability, various countries to provide effective services complexsocial problems new means and methods. Decision to establish "with qualityto speak, with character, supplies management, brand innovation" of thenew brand management mechanism, the implementation is based on scientificdecision-making on the basis of quality, will promote the government theprogress of the brand service idea and social governance mode, speed up theconstruction and the development of brand of the rule of law government,innovative government, clean and honest government and service-orientedgovernment, gradually realize the governance ability of the brand itself.

二、指导思想The guiding ideology

根据联合国维护国际和平与安全,促进国际合作与发展,解决国际间经济、社会、文化及人类福利性质之国际问题的宗旨与使命,为落实联合国第 A/71/9 号决议精神,促进丝路沿线国家及世界各国以“一带一路”为纽带,迈向“利益共同体、责任共同体、命运共同体” 。树立和强化全球品质品牌意识,打造和培育世界国际品牌,推动全球品牌文化建设,以促进世界经济复苏与健康发展。按照联合国世界国际品牌发展委员会的部署,发挥品牌建设在全球经济复苏与发展中的基础决定性作用,加强联合国世界国际品牌大会顶层设计和统筹协调,大力推动全球品牌政府信息系统和公共品质品牌互联开放共享,加快政府品牌商品信息平台整合,消除品牌商品品质信息孤岛,推进品牌资源向全球开放,增强各国政府品牌的公信力,引导全球品牌发展,服务全球品牌企业;以品牌企业为主体,营造宽松公平品质品牌形成环境,加大大品牌建设的关键技术研发、产业发展和人才培养力度,着力推进全球品质品牌创新和发掘,深化大品牌在各行业创新中的引领作用、催化作用,促进全球品牌健康发展;完善联合国世品委层面的品牌制度和标准体系,科学规范利用wibeis(维拜斯)品牌评价、品牌认证与传播,切实保障世界级国际品牌的持久、可靠和安全。通过促进大品牌建设与发展,加快建设品牌强国,文化优先、制度创新和品质服务,提升政府品牌治理能力,推动品牌经济转型升级,促进欠发达地区品质品牌商品的丰富和质保,通过全球性品质品牌大自有贸易,逐步实现人类品牌商品的丰富与共享。

According to the maintenance of international peace andsecurity and promoting international cooperation and development, to solve theinternational nature of the economic, social, cultural and human welfarepurpose and mission of international issues, the first A / 71/9 for theimplementation of the United Nations resolution spirit, promote the countriesalong the silk road and countries around the world to "One Belt And One Road",to "community of interests, responsibility, community, community ofdestiny". Build and strengthen the global brand awareness, build andcultivate the world international brand, promote the global brand cultureconstruction, to promote the world economic recovery and healthy development.Deployed by the United Nations world commission on international branddevelopment, making full use of the construction of brand in the globaleconomic recovery and development of the decisive role, strengthen the topdesign and overall coordination of the United Nations world conference oninternational brand, pushing global brand system of government information andpublic quality brand interconnected open sharing, speed up the government brandcommodity information integration platform, eliminate information islands brandgoods quality, promote the brand resources open to the world, enhance brandcredibility of governments, on the development of a global brand, serviceglobal brand enterprises; With brand enterprise as the main body, build loosefair quality brand formation environment, intensify the building of the bigbrands of key technology research and development, industry development andpersonnel training, promoting global brand innovation and quality, deepen theleading role of big brands in the industry innovation, catalysis, promote thehealthy development of the global brand; Improve the system of the UnitedNations committee level of the goods brand and standard system, scientific andstandardized using wibeis (d,) brand evaluation, certification andcommunication, ensure the world-class international brand durable, reliable andsafe. By promoting big brand construction and development, to speed up theconstruction of brand power, cultural and institutional innovation and brandservice, enhance the brand management ability, promote the brand economictransformation and upgrading, promote quality branded products rich in lessdeveloped areas and quality assurance, and gradually achieve human rich andsharing of goods.

三、总体目标The overall goal

立足联合国世界国际品牌大会,推动全球性大品牌培育和建设,在未来三十年逐步实现以下目标:

Based on the World International Brand Conference, promoteglobal brand cultivation and construction, and achieve the following goals inthe next three decades:

  (一)打造世界国际新品牌、形成全球协作的品牌治理和促进新模式

To build the world's international brand new brand, to formthe global collaboration brand governance and promote the new model.

将大品牌建设作为提升各国政府品牌治理能力的重要任务和手段,通过高效科学采集、有效整合、深化应用政府品质品牌和社会商品品牌,提升各国政府品牌建设的决策和督促水平,提高品牌治理的精准性和有效性,增强全球品牌的整体治理能力;促进政府品牌监管和社会品牌监督的有机结合,有效调动企业品牌力量参与社会品牌治理的积极性。形成在评价中治理,在治理中发展,在发展中提高的良性世界国际品牌发展新体制机制。2018年底前形成世界国际品牌大会全球大品牌信息资源共享共用格局。

Big brand construction as an important taskof improving the capacity of governments to brand management and means, throughthe efficient collection, effectively integrate and deepen the application ofgovernment quality brand and social goods brand, enhance the level ofgovernments decision-making and supervision of the construction of the brand,improve the precision and validity of brand management, enhance the overallgovernance of global brands; Promote the organic combination of governmentbrand supervision and social brand supervision, and effectively mobilizeenterprise brand strength to participate in the initiative of social brandgovernance. It is formed in the evaluation of governance, in the development ofgovernance, in the development of the benign world international branddevelopment new institutional mechanism. By the end of 2018, the global brandinformation sharing and sharing pattern of global brands will be formed.

(二)建立运行平稳、安全高效的品牌评价运行新机制

Establish a stable and safe and efficient brand evaluationand operation mechanism.

充分运用wibeis世界级国际品牌评价标准科学体系,不断提升品牌信用、产品质量、企业监管等领域品质资源的获取和利用能力,丰富品牌品质统计来源,实现对品牌品质更为准确的监测、分析、预测、预警,提高品牌评价与信息披露的针对性、科学性和时效性,逐步建立安全、高效、平稳的全球品质品牌运行新机制(成立多国驻联合国代表团参与(五常不参与)的世界国际品牌发展委员会,属独立于联合国的可以承担独立法人能力的企业性质的联合国NGO组织)。

Use wibeis world-class international brand evaluationscientific system, enhance brand, product quality, enterprise credit regulationability to obtain and make use of the resources in areas such as quality, brandquality statistical sources, rich implementation of brand quality more accuratemonitoring, analysis, forecast, early warning and improve the brand evaluationand targeted, scientific and timeliness of information disclosure, graduallyestablish a safe, efficient and stable global quality brand operation mechanism.

(三)构建以品牌评价、品牌认证、品牌传播、品牌提升为主线的品牌服务新体系。Build a new brand service system based on brand evaluation,brand certification, brand communication and brand formation.

围绕全球品牌服务型政府建设,希望各国政府在公用事业、市政管理、城乡环境、农村生活、健康医疗、社会救助、养老服务、劳动就业、社会保障、文化教育、交通旅游、质量安全、消费维权、社区服务等领域全面推广世界国际品质品牌建设与应用,抵制粗制滥造、抵制假冒伪劣(假冒品牌、概念品牌、外延品牌和利益品牌),充分利用联合国世界国际品牌发展委员会大品牌信息资源洞察全球民生需求,丰富品牌服务内容,拓展品牌服务渠道,扩大品牌服务范围,提高品牌服务质量,提升品牌辐射能力,推动公共品牌服务向全球延伸,缩小品质品牌国际差距,促进形成公平普惠、便捷高效的全球民生品牌服务体系,不断满足各国人民群众日益增长的个性化、多样化品牌商品需求。

Around global brand construction of servicegovernment, hope governments in public utilities, municipal administration,urban and rural environment, rural life, health care and social assistance,pension services, labor and employment, social security, culture, education,transportation, travel, quality and safety, consumer rights protection, andcommunity services in the areas of comprehensive promotion of quality brandconstruction and application of resistance, resistance to manufacturedcounterfeit (fake brand, the concept of brand, brand extension and interests),make full use of the United Nations world commission on international branddevelopment great insight into the global brand information resources needs ofthe people's livelihood, enriching the content of brand service, and expand thebrand service channels, expanding the scope of the brand service, improve thequality of the brand service, enhance brand radiation ability, promote thepublic services to the global brand, to narrow the gap in regional qualitybrand, to promote fair, efficient and pratt & Whitney's global brandservice system of the people's livelihood, constantly satisfy the people'sgrowing personalized, diversified brand commodity demand.

(四)形成国际品牌文化的创新驱动新格局。

To form an innovative driving pattern of internationalbrand culture.

形成联合国可持续发展目标为导向的全球性世界级国际品牌公共信息资源合理适度开放共享的国际准则和政策体系,2020年底前建成联合国品质品牌统一开放平台,率先在旅游资源、工业产品、农产品、医药卫生、交通工具、企业监管等重要领域实现社会商品品质品牌信息资源的合理适度开放,以此带动全球公众开展大品牌增值性、公益性开发和创新应用,充分释放品牌附加值,激发大品牌的经济活力。

Formation of the United Nations sustainabledevelopment goal oriented global world-class international brand of publicinformation resources reasonable moderate international guidelines and policiesopen sharing system, built by the end of 2020 the United Nations quality brandunified open platform, take the lead in tourism resources, industrial products,agricultural products, medicine and health care, transportation, corporategovernance, and other important areas for social goods quality brandinformation resources reasonable moderate open, drive global public to carry outthe big brands with incremental, public welfare application development andinnovation, fully release the brand value, stimulate the economic vitality ofthe big brands.

(五)培育高端品牌企业,形成国际品牌产业发展新生态。

Cultivate high-end brand enterprises and develop new ecologyof international brand industry.

推动品质品牌与云计算、物联网、智能生产、移动互联网等新一代信息与技术融合发展,探索大品牌与传统产业协同发展的新业态、新模式,促进传统产业转型升级和新兴产业发展,培育新品牌的经济增长点。形成一批联合国世界国际品牌评价中心确认的、能够满足世界人民大需求的品质品牌商品信息系统和解决方案,建立安全可信的世界国际品牌大会委员会大品牌技术服务体系,培育一批面向全球的骨干大品牌企业和特色鲜明的创新型中小品牌企业。构建形成政产学研用多方联动、协调发展的大品牌产业生态体系。

Promote quality brands and cloud computing,Internet of things, such as intelligent production, mobile Internet a newgeneration of information and technology integration development, explore thebig brands and the coordinated development of the traditional industry of newforms and new mode, promote transformation and upgrading of traditionalindustries and emerging industry development, cultivating brand new economicgrowth point. Formed a group of the United Nations world international brand evaluationcenter confirmed, can meet the demand of the people of the world big qualitybrand commodity information systems and solutions, to establish safe andreliable international brand conference committee the world's largest brandtechnology service system, cultivate a group of the backbone of the globalbrands and distinctive brand of innovative small and medium-sized enterprises.To build a large brand industry ecosystem that is coordinated and coordinatedby political and industrial research and development.

四、主要任务Themain task

(一)加快各国政府品牌信息开放共享,推动资源整合,提升全球品牌治理能力。

We will accelerate the openness and sharing of governmentbrand information, promote integration of resources and improve global brandgovernance

1.大力推动世界国际品牌大会各国工作委员会大品牌筛选与推荐。

We willvigorously promote the selection and recommendation of major brands of theworld international brands conference.

加强顶层设计和统筹规划,明确世界级国际品质品牌概念和内涵,理清各种品质品牌管理及共享的义务和权利,各大洲wibeis科学数据采集中心依托各国政府品牌统一共享交换平台,大力推进全球品牌商品基础信息库、法人单位信息资源库、自然资源和空间地理基础信息库等全球基础品质品牌商品信息资源库建设。加快各地区、各国家、各有关企事业单位及社会组织品牌信用信息系统的互联互通和信息共享,丰富面向世界公众的品牌信用信息服务,提高各国政府品牌服务和监管水平。结合品牌信息惠民工程实施和智慧品牌城市建设,推动世界国际品牌大会与各国政府条块结合、联合试点,实现品质品牌公共服务的多方品牌共享、制度对接和协同配。

Strengthen the top-level design and overallplanning, clear world class international quality brand concept and the connotation,sort out all kinds of quality brand management and sharing the obligations andrights, The continents wibeis Science Data Center relying on the governmentsunified brand share exchange platform, to promote global brand commodity unitof legal person of basic information database, information resource, naturalresources and the basic geographic information database global foundationquality brand commodity information resource construction. Speed up everyregion and country, the relevant enterprises and institutions and socialorganizations brand the connectivity of credit information system andinformation sharing, rich world public oriented brand credit informationservice, improve the level of government brand service and supervision. Brandinformation huimin brand city construction project and wisdom, promoting worldconference on international brands with governments how to pilot, joint,implement quality brand of various brands of public service system of sharing,docking and cooperate together.

2.稳步推动世界级国际品牌商品公共品牌资源开放。

We willsteadily promote the opening of public brand resources for world-classinternational brands.

在依法加强安全保障和隐私保护的前提下,稳步推动品质品牌商品公共品牌信息资源开放。推动建立各国政府和企业单位等品牌商品公共机构品牌信息资源清单,按照“增量先行”的方式,加强对政府部门品牌商品品质的国家统筹管理,加快建设全球品质品牌统一开放平台。制定公共机构品质品牌信息开放计划,落实品质品牌信息开放和维护责任,推进公共机构品牌商品、品牌资源统一汇聚和集中向世界开放,提升各国政府对社会公共商品品质品牌信息披露的能力与支持力度,建立政府和社会互动的大品质品牌采集形成机制,制定全球品质品牌共享开放目录。通过全球品质品牌公开共享,引导企业、行业协会、科研机构、社会组织等主动提供并开放品牌商品。

Under the premise of strengthening securityand privacy protection in accordance with the law, we will steadily promote theopening of the information resources of quality brand commodity public brands.Promote the establishment of governments and enterprises brand brand goodspublic institutions, such as information resource list, according to the"increment" means, strengthen the country as a whole management ofgovernment departments to brand the quality of the goods, we will acceleratethe development of the global quality brand unified open platform.Institutional quality brand information open plan, information open andmaintenance responsibility to carry out the quality brand, promote publicinstitutions brand goods, brand resources unified and open to the world, toenhance the quality of governments on public goods and the power of the brandinformation disclosure support, establish government and social interaction,quality brand acquisition mechanism, to develop global quality brand share opendirectory. Through the public sharing of global quality brands, guideenterprises, industry associations, scientific research institutions, socialorganizations and other initiatives to collect and open brand products.

专题1 实施各国商品品质品牌信息资源共享工程Project 1 implementation of national product quality brandinformation resource sharing project

2019年底前,明确各国商品品质品牌共享的范围边界和使用方式,跨国界品质品牌信息资源共享共用格局基本形成。

By the end of 2019, we will clarify the scope and use ofgoods quality brands of various countries, and the sharing and sharing ofinformation resources across national borders will be basically formed.

到2019年,联合国世界国际品牌发展委员会层面实现品质品牌统一共享交换平台的全覆盖,实现商品质量品质、品格、品位等信息系统通过统一平台进行品质品牌共享和交换。

By 2019, the United Nations world commission oninternational brand development level (realizing the unity of quality brandshare exchange platform for the whole, realize the commodity quality,character, taste and other information system through a unified platform forquality brand share and exchange.

2020年底前,建成联合国世界国际品牌发展委员会品牌商品品牌统一开放平台。

By the end of 2020, we will build a unified open platformfor brand products of the United Nations international brand developmentcommittee.

2030年底前,逐步实现全球企业商品品质品牌登记监管等与民生保障服务相关领域的品牌商品品牌集向社会开放。

By the end of 2030, we will gradually realize the brandcollection and brand collection of brand products related to the globalenterprise commodity quality brand registration and supervision.

3.统筹规划大品牌基础设施建设。To plan and plan big brand infrastructure construction.

结合各国政务信息化工程建设规划,统筹各国商品品质品牌信息资源,布局全球大品牌平台、品质品牌中心等基础设施。加快完善各国品牌基础信息库、法人单位信息资源库、自然资源和空间地理基础信息库等品牌商品基础信息资源建设,加强与社会大品牌的汇聚整合和关联分析。

In combination with the planning of national governmentaffairs informationization engineering construction, we will coordinate theinformation resources of commodity quality brands of various countries, and layout the infrastructure such as the global brand platform and the quality brandcenter. To improve national brand unit of legal person of basic informationdatabase, information resource, natural resources and the basic geographicinformation database and other branded products based on information resourcesconstruction, to strengthen social convergence of old brand integration andcorrelation analysis.

专题2 世品会大品牌商品资源统筹发展工程Topic 2: the product resources of a large brand will beintegrated into the project

以《世界国际品牌大会联合国宣言》为启迪,理清和传播世界级国际品牌的新概念、新理论和新体系,整合各国政府品牌商品信息平台和品牌信息系统。尽量依托现有平台资源,在各国集中构建统一的互联网政务品质品牌商品、品质品牌服务平台和品质品牌信息惠民服务平台,在发达地区和发展中地区统一应用,并逐步向欠发达地区特别是贫穷农村社区延伸,形成联合国世界国际品牌培育、建设、推广和应用大网。

In the world conference on internationalbrand the UN declaration of illumination, sorting out and spread theworld-class international brand new concept, new theory and new system,integration of governments brand commodity information platform and informationsystem. Relying on the platform of existing resources as far as possible, inthe building of a unified national centralized government quality brandedgoods, quality brand Internet service platform and benefiting the peoplequality brand information service platform, unified application in developedregion and developing region, and gradually to the less developed areas,especially the poor rural community, formed the United Nations worldinternational brand cultivation, construction, promotion and application of net.

到2019年,跨国界共享校核的各国品质品牌商品基础信息库、法人单位信息资源库、自然资源和空间地理基础信息库等联合国世品委基础信息资源体系基本建成,实现与各领域信息资源的汇聚整合和关联应用。

By 2019, cross-border sharing check the national qualitybrand commodity unit of legal person of basic information database, informationresource, natural resources and the basic geographic information databaseinformation resources system based on the product such as the committee basicis built, with every field of information resources integration, and associatedapplication.

加强互联品质品牌商品全球网信息采集利用。加强世品会顶层设计,树立国际视野,充分利用联合国世界国际品牌发展委员会的已有资源,加强互联品牌商品网信息采集、保存和分析能力建设,制定完善的品质品牌商品信息保存、披露和应用的相关联合国法律法规,构建品牌信息保存和信息服务体系。

We will strengthen the global network informationcollection and utilization of Internet quality brands. Strengthen the topdesign, the product will establish international vision, and make full use ofthe United Nations world commission on international brand development ofexisting resources, strengthen the brand commodity network informationcollection, storage and analysis ability construction, improve the quality ofthe brand commodity information preservation, disclosure and application of therules and regulations, build brand information preservation and informationservice system.

4.推进世界国际品牌服务便捷化。Promote the world international brand service convenience.

加快建立全球世界国际品质品牌统一的社会信用代码制度,依托联合国世界国际品牌发展委员会统一的品质品牌商品信用信息共享交换平台,建设全球企业商品品牌信用信息公示系统和“世界国际品牌大会”网站,共享整合各国、各领域品牌品质信用信息,为全球公众提供品牌查询注册登记、质量、品质、信誉处罚等各类品牌信用信息的一站式服务。在全球实行世界级国际品牌质量检验、品牌评价和品牌确认的“三证协同”、“一证一码”公示制度和查询、问责制度。建立全球并联审批平台,形成网上确认大品牌资源库,实现跨国界、跨行业世界国际品牌审核、评价、确认、追溯、督查的统一受理、同步审查、信息共享、透明公开。鼓励各国政府设立专门部门与世品会工作委员会共同高效采集、有效整合并充分运用各国政府现有品牌商品及商品信息资源。

We will accelerate the establishment of aglobal world international quality brand unified code of social credit system,relying on the United Nations world commission on international branddevelopment the quality of the unified brand Commodity Exchange creditinformation sharing platform, the construction of global enterprise commoditybrand credit information publicity system and the "world conference oninternational brand" website, share credit information, integration ofcountries and various areas brand quality to provide global public queryregistration, quality, brand quality, brand reputation penalties and otherkinds of the one-stop service of credit information. In the globalimplementation of world - class international brand quality inspection, brandevaluation and brand recognition "three certificates coordination ","one card one yard" public display system and inquiry, accountabilitysystem. Establish global parallel platform of examination and approval, confirmthe big brands online repository, across borders, across the worldinternational brand audit, evaluation, recognition, tracing, acceptsupervision, synchronous review, information sharing and transparency.Governments should be encouraged to set up special departments and workcommittees of the world to collect, effectively integrate and fully utilize theexisting brand commodities and information resources of governments.

5.促进品质品牌信息安全可靠。Promote quality brand information security and reliability.

加强有关联合国世品委与各国执法部门间的品质品牌信息互通,在法律许可和确保安全的前提下,加强对社会品牌治理相关领域的品牌归集、发掘及关联分析,加强世界级国际品牌信息的真实性、准确性。在全球范围内保护真品牌,打击假品牌。

Strengthen the United Nations committee and the nationallaw enforcement of the goods quality brand communication, in which is permittedby law and ensure that the premise of safety, strengthen the brand of socialbrand management related collection, excavation and correlation analysis,strengthening the world-class international brand authenticity, the accuracy ofinformation. Protect true brands worldwide, against fake brands.

专题3 国家政府治理大品牌工程Special 3 national government to control big brand project

推动品牌商品风险信息预警和执行监督大品质品牌应用。到2018年,开展各国政府和社会合作开发利用大品牌试点,完善各行各业品牌商品相关品质品牌的采集和利用机制,推进各国按照世品会统一品质品牌信息体系开展品牌品质数据采集和综合利用,加强对品牌商品全球信息的支撑。

To promote the early warning and implementation of brandrisk information and to supervise the application of high quality brands. By2018, the governments and social cooperation pilot development and utilizationof old brand, perfect in all walks of life brand goods collection andutilization of the related quality brand mechanism, promote national willunified quality according to the product brand information system to carry outthe brand quality data collection and utilization, strengthen the support ofglobal information brand goods.

到2020年,建设全球治理大品牌应用体系。

By 2020, we will build an application system for globalgovernance.

6.加快全球品质品牌民生服务普惠化。We will accelerate the service of global quality brands.

提升全球品牌商品公共服务水平。

To enhance public service level of global brand goods.

专题4 全球公共服务大品牌工程Thematic 4 global public service big brand project.

医疗健康服务大品牌工程。Medical health service big brand project.

构建品牌商品电子健康档案、缺陷电子品牌库,建设覆盖全球公共卫生、医疗服务、医疗保障、药品供应和综合管理业务的医疗健康管理和服务大品牌应用体系。构建大健康品质品牌的综合健康服务应用。

Build brand library electronic health records, defect goodsbrand, building a global public health, medical service, health care, drugsupplies and the comprehensive management of health management and servicebrands application system. To build a comprehensive health service applicationfor the brand of big health.

汽车服务大品牌工程。Automobile service big brand project.

建设大品牌汽车由发达国家到落后国家、由城市延伸到农村的统一社会服务和保障大品牌平台,加强与相关部门、汽车企业的大品质品牌对接和信息共享,支撑大品质品牌汽车全球各国的服务和保障。

Construction of big brands from rich to poor, from theunity of the urban to the rural social services and guarantee big brandplatform, to strengthen with the relevant departments, the car companies bigquality brand docking and information sharing, support big brand cars aroundthe world service and quality guarantee.

教育文化大品牌工程。Education culture big brand project.

完善品牌教育管理公共服务平台,推动教育品牌、基础品牌的伴随式收集和全球互通共享。

Perfect brand education to manage public service platform,promote the joint collection of education brand, basic brand, and globalsharing.

旅游服务大品牌工程。Tourism service big brand project.

建立和完善旅游大品牌工程,与联合国各部门通力合作,借助联合国旅游年之东风,筛选和确定负责任的世界级国际旅游品质品牌服务信息公布与网点,实现联合国可持续发展目标中的负责任旅游消费。

Establishing and perfecting tourism brand construction,various departments cooperate with the United Nations, with the help of theUnited Nations tourism year of dongfeng, screening and determine theresponsible world-class quality of international tourism brand serviceinformation release and outlets, the UN sustainable development goals ofresponsible tourism consumption.

食品饮料大品牌工程。Food &amp Beverage big brand project.

建立和完善食品饮料大品牌工程,与各国驻联合国代表团通力合作,借助联合国世界国际品牌大会之东风,评价、筛选和确定负责任的世界级国际食品饮料品质品牌食品目录,实现联合国可持续发展目标中的负责任的食品饮料消费。

Establish and improve the food and beveragebrands, and UN delegates together with the wind, the United Nations WorldCongress of the international brand evaluation, screening and identification ofthe responsible world class international food and beverage quality food branddirectory, to achieve the UN sustainable development target of responsible foodand beverage consumption.

服装鞋帽大品牌工程。Clothing and shoes big brand project.

建立和完善全球服装鞋帽大品牌工程,与各国驻联合国代表团通力合作,借助联合国世界国际品牌大会之东风,评价、筛选和确定世界级国际服装品牌品质品牌目录。

Establish and improve the global clothing and footwearbrands, and the UN delegates together with the wind, the United Nations WorldCongress of the international brand evaluation, screening and identifying theworld class international clothing brand quality brand directory.

装饰建材大品牌工程。Decorative building materials big brand project.

建立和完善全球装饰建材大品牌工程,与各国驻联合国代表团通力合作,借助联合国世界国际品牌大会之东风,评价、筛选和确定世界级国际装饰建材品牌品质品牌目录。

Establish and improve the global brand of decorativebuilding materials engineering, and the UN delegates together with the wind,the United Nations World Congress of the international brand evaluation,screening and identifying the world class international brand quality branddecorative materials catalog.


(二)推动品质品牌创新发展,培育新兴品牌,助力品牌经济形成。Promote the development of quality brand innovation,cultivate new brand and help brand economy to form.

1.发展工业大品牌。Develop big industrial brand.

推动大品牌在工业研发设计、生产制造、经营管理、市场营销、售后服务等产品全生命周期、产业链全流程各环节的重视和应用,分析感知用户品牌需求,提升产品品牌附加价值,打造智能品质品牌工厂。建立面向不同行业、不同环节的工业大品牌资源聚合和分析应用平台。抓住跨界品牌融合机遇,促进品质大品牌、物联网、云计算和三维(3D)打印技术、个性化定制等在制造业全产业链品牌集成运用,推动制造模式变革和工业转型品牌升级。

Promote the brand in industrial researchand development design, production, management, marketing, after-sale serviceand so on product whole life cycle and the industrial chain of each linkattaches great importance to the whole flow and application, analysis brandawareness users demand, improve product brand value added and make intelligentquality brand factory. We will build up the resource aggregation and analysisapplication platform for industrial large brands in different industries andlinks. Seize the cross-border brand integration opportunities, promote qualitybrands, Internet of things, cloud computing and three-dimensional (3 d)printing, personalized customization applied in manufacturing the wholeindustry chain brand integration, such as manufacturing mode transition brandupgrade and industrial change.

2.发展新兴产业大品牌。Developing big brand of emerging industries.

大力培育品牌互联网金融、品质品牌服务、品质品牌化学、品质品牌材料、品质品牌制药、品质品牌旅游等新业态,提升相关产业大品牌资源的采集获取和分析利用能力,充分发掘大品牌资源支撑创新的潜力,带动技术研发体系创新、管理方式变革、商业模式创新和产业价值链体系重构,推动跨领域、跨行业的品质品牌融合和协同创新,促进战略性新兴产业品牌发展、服务品牌创新发展和信息消费品牌扩大,探索形成品质品牌协同发展的新业态、新模式,培育新的品牌经济增长点。

Vigorously develop brand Internetfinancial, quality brand, service, quality brand chemical material, quality,brand, quality, brand new formats such as pharmaceutical, quality brand oftourism, promote related industries big brand resources collection acquisitionand analysis ability, make the big brand resources to support the potential ofinnovation, promote technological development system innovation, the managementway change, business model innovation and industry value chain systemreconstruction, promote interdisciplinary fusion and collaborative innovation,cross-industry quality brand, promote the development of strategic emergingindustry brand, service brand, innovation and development and informationconsumption brand expanding, explore the forming quality brand new forms and newmode of collaborative development, cultivating new economic growth point.

专题5 工业和新兴产业大品牌工程Thematic 5 industrial and emerging industries big brandproject.

工业大品牌应用。Application of big industrial brands.

利用大品牌推动信息化和工业化深度融合,研究推动大品牌在研发设计、生产制造、经营管理、市场营销、售后服务等产业链各环节的应用,研发面向不同行业、不同环节的大品牌分析应用平台,选择典型品牌企业、重点行业、重点地区开展工业企业大品牌建设项目试点,积极推动制造业品牌化和智能化。

Using the big brands to promote informatization andindustrialization depth fusion, research to promote major brands in theresearch and development design, production, management, marketing, after-salesservice, such as industrial chain each link of the application, research anddevelopment for different industries, different brands of link analysisapplication platform, choose typical brand enterprise, key industries and keyareas to carry out the large industrial enterprises brand building pilotprojects, actively promote the brand and intelligent manufacturing.

服务业大品牌建设。Construction of major service brands in the serviceindustry.

利用大品牌支持大品牌建立、产品定位、精准营销、认证认可、质量诚信提升和品牌定制服务等,研发面向服务业的大品牌建设方案,扩大品牌服务范围,增强品牌服务能力,提升品牌服务质量,鼓励创新品牌商业模式、服务内容和服务形式。

Use big brand support for brand building, productpositioning, accurate marketing, certification and accreditation, quality,integrity and brand custom services, etc., research and development servicesoriented brands construction scheme, expanding the scope of the brand service,enhance brand service ability, enhance brand service quality, encouraginginnovation brand business model, service content and service form.

培育品牌应用新业态。Cultivate brand application new business mode.

积极推动不同行业大品牌的聚合、融合,大力培育世界国际品牌大金融、大服务、品牌影视、品牌探矿、品牌化学、品牌材料、品牌制药等新业态。

Actively promote aggregation and fusion of differentindustry brand, foster the international brand big financial, services, brands,television, film, prospecting, brand new formats such as chemistry, material,brand pharmaceutical.

电子商务大品牌应用E-commerce big brand application.

推动大品牌在电子商务中的应用,充分利用电子商务中形成的大品牌资源为政府实施市场监管和调控服务,电子商务企业应依法向政府部门报送品质品牌信息。

Promote the brand in the application of electroniccommerce, make full use of electronic commerce in the form of big brandresources for the implementation of market regulation and government regulationservice, e-commerce enterprises shall, in accordance with the law to governmentdepartments to submit the quality brand information.

3.发展欠发达地区大品牌。Developing a large brand in less developed regions.

构建面向欠发达地区的综合品牌信息服务体系,为欠发达地区生产生活提供综合、高效、便捷的品质品牌信息服务,缩小全球品质品牌商品鸿沟,促进全球品牌发展一体化。加强欠发达地区大品牌建设,完善欠发达地区相关商品品质采集、传输、共享基础设施,建立欠发达地区品牌采集、运算、应用、服务体系,强化非洲生态环境治理,增强乡村社会品牌治理能力。统筹全球产品品牌资源,强化欠发达地区资源要素品牌的集聚利用,提升农产品品牌品质预测预警能力。整合构建各国涉农大品牌中心,推进各国家、各行业、各领域涉农品牌资源的共享开放,加强品牌资源发掘运用。加快非洲等欠发达地区大品牌关键技术研发,加大示范力度,提升生产智能化、经营网络化、管理高效化、服务便捷化能力和水平。

To construct a comprehensive brand in theunderdeveloped regions in information service system, the production and livingfor less developed areas to provide comprehensive, efficient and convenientinformation service quality brand, narrow the gap brand goods quality, promotethe integration of global brand development. To strengthen the construction ofbig brands in less developed areas, perfect the less developed areas related tocommodity quality collection, transmission, Shared infrastructure, build brandcollection, operation and application in less developed areas, service system,strengthen the ecological environment governance in Africa, strengthen ruralsocial brand management ability. We will coordinate the global product brandresources, strengthen the concentration and utilization of resource elements inless developed regions, and improve the forecasting and early warning capacityof agricultural products brand quality. We will integrate and build a largebrand center for agriculture and rural areas, promote the sharing and openingof brand resources in various countries, industries and sectors, and strengthenthe use of brand resources. We will speed up research and development of keytechnologies for major brands in less-developed regions such as Africa, step updemonstration efforts to improve production intelligence, network management,high efficiency management, and the ability and level of service facilitation.

4.化工能源大品牌工程。Chemical energy big brand project.

适应联合国创新驱动发展战略,实施大品牌创新行动计划,鼓励企业和公众发掘利用开放品牌资源,激发品牌创新活力,促进品质品牌创新链和产业链深度融合,推动大品牌发展与科研创新有机结合,形成大品牌驱动型的科研创新模式,打通科技创新和经济社会发展、欠发达地区与发达地区品质品牌之间的通道,推动全球品牌的开放、创新和联动。

Adapt to the innovation-driven developmentstrategy and the implementation of major brand innovation action plan,encourage enterprises to open and utilize the public brand resources, the brandinnovation vitality, promote quality brand innovation chain and industrialchain depth fusion, promote the organic combination of brand development withthe scientific research innovation, form a big brand driven mode of scientificresearch innovation, through scientific and technological innovation and economicand social development, the less developed areas and developed areas thepassage between the quality brand, promote the opening of a global brand,innovation and linkage.

专题6 公共服务大品牌工程Topic 6 public service big brand project.

大品牌创新应用。通过应用创新开发竞赛、服务外包、社会众包、助推计划、补助奖励、应用培训等方式,鼓励企业和公众发掘利用开放品牌信息资源,激发品质品牌创新活力。

Big brand innovation application.By applying the innovation development, competition,service outsourcing, social crowdsourcing, booster and grants bonuses,application training, encourage enterprises and the public informationresources utilize open brand, the quality brand innovation vitality.

大品牌创新服务。面向经济社会发展需求,研发一批大品牌公共服务商品,实现不同行业、领域大品牌的融合,扩大品牌服务范围、提高品牌服务能力。

Big brand innovation service.We will develop a number of large brand public serviceproducts for the development of economic and social development, realize theintegration of different industries and major brands, expand the range of brandservices and improve the brand service capacity.

发展科技大品牌。积极推动由各国公共财政支持的公益性品牌科研活动,构建有利于人类健康与和平的科技大品牌国际重大基础设施,实现对各国重要科技品牌的权威汇集、长期保存、集成管理和全面共享。面向人类社会生活发展需求,发展生活科学大品牌应用服务中心。

Develop the technology big brand.Actively promoted by national public finance support publicwelfare scientific research activities, brand building is conducive to humanhealth and peace of major infrastructure projects, science and technology majorbrands international implementation of the authority of the national importantscience and technology brand collection, long-term preservation, integrationmanagement and sharing across the board. To develop and develop life sciencebrand application service center for human society.

5.推进品牌基础研究和核心技术攻关。Promote brand basic research and core technology.

围绕wibeis品牌科学理论体系、大品牌计算系统与分析理论、大品牌驱动的颠覆性应用模型探索等重大基础研究进行前瞻布局,开展品牌科学研究,引导和鼓励在大品牌理论、方法及关键应用技术等方面展开探索。采取政产学研用相结合的大品牌协同创新模式,加强海量品牌信息存储、假冒伪劣品牌清洗、品牌分析发掘、品牌信息安全与隐私保护等领域关键技术攻关,形成安全可靠的大品牌技术体系。

Around brand science theory system, the big brand computingsystem and analysis theory, brand driven disruptive application model toexplore significant basic research such as forward-looking layout, carry outbrand research, guidance and encouragement in the big brand theory, method andkey application technology and so on aspects to explore. Take governmentproduction with the big brands collaborative innovation model of combiningstrengthening mass brand information storage, counterfeit brand cleaning anddigging brand analysis, brand information security and privacy protection inareas such as key technology research, form the big brand technology systemsafe and reliable.

6.形成大品牌商品信息体系。To form a large brand information system.

围绕联合国wibeis(维拜斯)品质品牌采集、整理、分析、发掘、展现、应用等环节,支持大型通用海量品牌信息存储与管理软件、大品牌分析发掘软件、品质品牌可视化软件等软件产品和海量品牌信息存储设备,带动品牌评价、认证系统等信息技术核心基础产品发展,打造较为健全的大品牌产品全球科学体系。

Around United Nations wibeis quality brand collection, sorting,analysis, find and display, application, support large general mass brandinformation storage and management software, big brand analysis software,quality brand visualization software and other software products and massiveinformation storage devices, drive the brand evaluation, certification systemand so on information technology is the core of basic product development,build a comprehensive system of big brands products global science.

专题7 大品牌制造业支撑能力提升工程The project is supported by the support ability of the big7 brand manufacturing industry.

培育品质品牌骨干企业。完善政策体系,着力营造品质服务环境优、要素成本低的良好氛围,加速培育大品牌龙头骨干企业。充分发挥骨干品牌企业的带动作用,形成大中小品牌企业相互支撑、协同合作的大品牌产业生态体系。到2020年,在全球培育100家国际领先的大品牌核心龙头企业,500家大品牌应用、服务和产品制造企业。

Cultivate quality brand backbone enterprises. We willimprove the policy system, focus on creating a good atmosphere for qualityservice environment and low factor cost, and accelerate the cultivation ofleading enterprises of major brands. We should give full play to the drivingrole of key brand enterprises, and form a big brand industry ecosystem thatsupports and co-operates with large and medium-sized brand enterprises. By2020, we will cultivate 100 leading brands of leading brands in the world,including 500 major brand applications, services and products manufacturingenterprises.

 (三)强化品牌安全保障,提高品牌管理水平,促进品牌健康发展。Strengthen brand security, improve brand management level,promote brand healthy development.

1.健全大品牌商品信息安全保障体系。We will improve the information security system for majorbrands.

由于品牌的经济性,一方面扎扎实实的优质品牌正在发展,另一方面是假冒品牌、概念品牌、外延品牌、忽悠品牌更是层出不穷,快速蔓延,并有一发不可收拾之势!所以,商品是不是品牌,是不是世界级国际品牌,不是各国政府,或者各国企业,各国组织自己自圆其说!品质品牌商品信息的安全迫在眉睫。

As a result of the brand economy, on the one hand,down-to-earth quality brands are developing, on the other hand is counterfeitbrand, the concept of brand, brand extension, fool brand is emerge inendlessly, rapid spread, and open the floodgates of power! Therefore, whetherthe commodity is a brand, is not a world class international brand, is not thenational government, or the national enterprise, the organization of thenational organization self-justification! The security of quality brandcommodity information is imminent.

加强大品牌环境下的网络公开公布安全问题研究和基于大品牌的网络安全技术研究,落实品牌信息安全等级保护、风险评估等网络安全制度,建立健全全球性大品牌信息安全保障体系,建立世界级大品牌安全评估体系。切实加强大品牌关键信息基础设施安全防护,做好大品牌平台及服务商的可靠性及安全性评测、应用安全评测、监测预警和风险评估。明确品牌采集、传输、存储、使用、开放等各环节,保障品牌信息安全的范围边界、责任主体和具体要求,加强对涉及各国国家利益、公共安全、商业秘密、个人隐私、军工科研生产等信息的保护与规避。妥善处理发展创新与保障安全的关系,审慎监管,保护创新,探索完善安全保密管理规范措施,切实保障品牌安全。

Publicly published strengthen brands under the environmentof network security research and network security technology research based onthe big brands, to carry out the brand level protection, information securityrisk assessment system of network security, such as establishing and perfectingthe global brands information security guarantee system, to establishworld-class brands and safety assessment system. We will effectively strengthenthe security protection of key information infrastructure of major brands,ensure the reliability and safety evaluation of major brand platforms andservice providers, and apply safety evaluation, monitoring early warning andrisk assessment. Clear brand collection, transmission, storage, use and openand so on each link, the range of brand information security boundary, and thespecific requirements, the main responsibility to strengthen related tonational interests, public security, commercial secrets, personal privacy, theinformation such as military research and production of protection and avoid.We should properly handle the relationship between development and innovationand guarantee security, prudently regulate, protect and innovate, explore andimprove measures to improve safety and confidentiality management, and ensurebrand safety.

2.强化品牌商品信息安全支撑。

We will strengthen the security support for brandinformation.

采用安全可信产品和服务,提升品质品牌基础信息关键体系安全可靠水平。建设国际品牌网络安全信息汇聚共享和关联分析平台,促进网络安全相关品质品牌融合和资源合理分配,提升重大品牌安全事件应急处理能力和全球披露、追查联动机制;深化品质品牌安全防护体系建设,增强网络空间国际品质品牌安全防护和安全事件识别能力。开展品质品牌安全监测和预警通报工作,加强大品牌特殊环境下防仿造、防假冒、假评价、假会议、假颁奖的监测、预警、控制和应急处置能力建设。

Adopt safe and trusted products andservices to improve the security and reliability of key system of qualitybrand. Building international brand network sharing security informationgathering and correlation analysis platform, promote network security related qualitybrand integration and reasonable allocation of resources, enhance major brandsafety incident emergency handling capacity and global disclosure, tracinglinkage mechanism; We will deepen the building of a quality brand safetyprotection system, and enhance the security and security event recognitioncapabilities of international quality brands in cyberspace. Quality brandsafety monitoring and early warning reporting work, strengthen brands underspecial environment anti counterfeit, fake, false evaluation and false meeting,the monitoring, early warning and control and emergency disposal capability.

五、政策机制Policy mechanism

(一)完善全球品质品牌服务和组织实施机制。

Improve global quality brand service and organizationimplementation mechanism.

建立联合国品牌建设发展和应用统筹协调机制,推动形成职责明晰、协同推进的全世界品质品牌工作格局。加强大品牌重大问题研究,加快制定出台世界级国际品牌发展配套政策,强化联合国品质品牌资源统筹管理。加强大品牌与物联网、智慧城市、云计算等相关政策、规划在全球品牌建设中的协同。加强联合国与各国的协调,引导各国政府结合各国自身条件合理定位、科学谋划,将品质品牌企业大品牌发展纳入本国经济社会和城镇化发展规划,制定出台促进联合国大品牌产业发展的政策措施,突出各国特色,抓好措施落实,实现科学有序的国际大品牌发展。设立大品牌联合国专家咨询委员会,为大品牌发展及品牌评价工程实施提供决策咨询。各国各企业要统一思想,认真落实本纲要提出的各项任务,共同推动形成公共信息资源共享共用和大品牌产业健康安全发展的联合国可持续发展目标的良好格局。

We will establish a coordinated mechanismfor the development and application of United Nations brand building, andpromote the work pattern of the world's quality brands that are clearly definedand coordinated. We will strengthen research on major issues of major brands,speed up the formulation of policies for the development of world-classinternational brands, and strengthen the overall management of the qualitybrand resources of the United Nations. We will strengthen the synergy betweenmajor brands and related policies, such as the Internet of things, smart citiesand cloud computing, and plan for global brand building. To strengthen thecoordination with other countries, and lead governments combined with thecondition of reasonable orientation, scientific planning, national qualitybrand enterprise brands in their economic and social development and theurbanization development plan, establish policies and measures to promote thedevelopment of the United Nations major brands industry, outstanding nationalcharacteristic, pays special attention to the measures to implement, implementscientific and orderly international big brand development. To set up a largebrand United Nations expert advisory committee to provide decision-makingconsultation for the development of big brands and the implementation of brandevaluation projects. Enterprises all over the world to unify thoughts, we willconscientiously implement the outline of various tasks, jointly promote theformation of public information resources sharing and sharing the big brands onthe development of health and safety of the United Nations sustainabledevelopment goal of well pattern.

(二)加快联合国世品委品牌制度建设。

We will accelerate the construction of the UN brand system.

以联合国世界国际品牌发展委员会作为非政治、非经济第三方公共中心和平台,修订世界国际品牌评价和信息公开条例。积极研究品牌开放、保护等方面制度,实现对品牌资源采集、传输、存储、利用、开放的规范管理,促进各国品牌在风险可控原则下最大程度开放,明确世品委统筹利用市场主体大品牌的权限及范围。制定世品委品质品牌信息资源管理办法,建立全球性品牌资源统筹管理和共享利用制度。推动出台相关法律法规,加强对各国各大商品品质品牌基础信息网络和关键行业领域重要信息系统的安全保护,保障商品品牌安全。研究推动品牌资源权益其他相关工作。

The United Nations world internationalbrand development committee (wb) is used as a non-political, non-economic thirdparty public center and platform to amend the world international brandevaluation and information disclosure ordinance. Actively studying brand open,protection system, realize the brand resources collection, transmission,storage, use and open management, promote the national brand is open to thegreatest extent under the risk control principle, clear the product committeeas a whole the use of market main body the competence and scope of the bigbrands. We formulated the quality brand information resource management methodfor the quality brand, and established a global brand resource management andsharing system. We will promote the introduction of relevant laws andregulations, strengthen the security of important information systems in thebasic information networks and key industries of key industries, and ensure thesafety of commodity brands. To study and promote other related work of brandresource rights and interests.

(三)健全品牌市场发展机制。

Improve the development mechanism of brand market.

商品经过科学评价后,一旦进入市场,其经济性立马形成。所以,需要建立市场化的品牌应用机制,在保障公平竞争的前提下,支持社会资本参与品质品牌公共服务建设。鼓励各国政府与各大商品企业、社会机构开展合作,通过政府采购、服务外包、社会众包等多种方式,依托专业企业开展世界级国际大品牌的推荐和保荐,降低社会管理成本。引导培育大品牌交易市场,开展面向全球的品牌交易市场试点,探索开展大品牌衍生产品交易,鼓励产业链各环节市场主体进行品牌交换和交易,促进品牌资源流通,建立健全品牌资源交易机制和定价机制,规范交易行为。

After scientific evaluation of commodities,once it enters the market, its economy is immediately formed. Therefore, it isnecessary to establish a marketable brand application mechanism and supportsocial capital to participate in the construction of public service of qualitybrand in the premise of ensuring fair competition. Encourage governments andeach big goods cooperation between enterprises, social organizations, throughthe government procurement, outsourcing services, social crowdsourcing, such asa variety of ways, depending on the professional enterprise to developworld-class international brands recommended and sponsor, lower the societymanagement cost. Guide to cultivate big brands market, to carry out the pilotglobally oriented brand market, explore the big brands derivatives trading,encourage industrial chain each link exchange and trading market main body tobrand, promote the brand resources circulation, establish and improve the brandresources transaction mechanism and pricing mechanism, standardize the tradingbehavior.

(四)建立世品委品牌标准规范体系。

Establish the brand standard system.

以wibeis(维拜斯)为基础,推进大品牌标准体系建设,加快建立各国政府部门、事业单位等公共机构参与联合国世品委品牌商品品牌标准和统计标准体系的建设与应用,推进品质品牌采集、政府品质品牌开放、指标口径、分类目录、信息质量、安全保密等关键共性标准的制定和实施。加快建立大品牌市场交易、贸易标准体系。开展行业品质品牌标准验证和认证试点示范,建立联合国世界国际品牌发展委员会品牌标准符合性评估体系,充分发挥联合国层面的品牌标准在培育品牌服务市场、提升品牌服务能力、支撑行业品牌管理等方面的作用。积极参与相关国家品牌标准指导工作。

With wibeis as the foundation, promotingbig brand standard system construction, we will accelerate the establishment ofa national government departments, institutions and other public institutionsto participate in the UN the product brand goods brand standards andstatistical standards system of construction and application of advancing thequality brand collection, open government quality brand, indicators caliber,catalog, information quality, security and other key common standardformulation and implementation. We will speed up the establishment of a majormarket trading and trade standard system. To carry out the industry qualitystandard authentication and certification pilot demonstration, establish theUnited Nations world commission on international brand development brandstandard conformity assessment system, give full play to the level of brandstandards in cultivating brand service, enhance brand service ability, tosupport the role of brand management, etc. Actively participate in the relevantnational brand standard guidance work.

(五)加大财政品牌金融支持。

We will increase financial support for financial brands.

希望各国政府提供财政资金支持,以便集中力量加大大品牌核心关键技术攻关、产业链构建、重大应用示范和公共品牌服务平台建设等。同时,促使各国政府资金和社会资金投资大品牌产业,鼓励设立一批投资于大品牌产业领域的创业投资基金。

We hope that governments will provide financial support tofocus on strengthening key key technologies of key technologies, industrialchain construction, major application demonstration and public brand serviceplatform construction. At the same time, the government funds and socialcapital to invest in the big brand industry, encourage the establishment of anumber of venture capital funds to invest in the big brand industries.

(六)加强品牌建设专业人才培养(建设世界品牌大学)。

Strengthen the brand building professional personneltraining.

创新人才培养模式,建立各国多层次、多类型的大品牌建设人才培养体系。鼓励高校设立品质品牌科学和品牌工程相关专业,重点培养专业化品牌建设工程师等大品牌专业人才。鼓励采取跨国跨校联合培养等方式开展跨学科大品牌综合型人才培养,大力培养具有统计分析、计算机技术、经济管理等多学科知识的跨界复合型品牌建设人才。依托社会化教育资源,开展大品牌知识普及和教育培训,提高全世界整体品质品牌的认知和应用水平。

Innovative personnel training mode, theestablishment of multi-level, multi-type large-scale brand building personneltraining system. We will encourage universities to set up quality brand scienceand brand engineering related majors, and focus on cultivating major brandprofessionals such as professional brand building engineers. Encouragetransnational cross-school collaborative culture and ways to carry out theinterdisciplinary big brand comprehensive cultivation of talents, training withstatistical analysis, computer technology, economic management, and othermulti-disciplinary knowledge of cross-border brand construction talents.Relying on the socialized education resources, we will carry out thepopularization of big brand knowledge and education training, and improve thecognition and application level of the overall quality brand of the world.

(七)促进全世界国际品牌交流合作(建设世界品牌交易所)。

To promote international brand exchange and cooperationworldwide.

坚持平等合作、互利共赢的原则,建立完善联合国世品委全球性国际品牌合作机制,积极推进大品牌技术交流与合作,充分利用联合国世界国际品牌发展委员会的国际创新资源,促进大品牌相关技术发展。结合大品牌应用创新需要,积极引领大品牌高层次人才和领军人才,完善品牌评价、培育、传播配套措施,鼓励各国高端品牌人才国际就业创业园区建设。引导各国品牌企业与国际优势品牌企业加强大品牌关键技术、产品的研发合作,支持各国品牌企业参与全球品牌市场竞争,积极开拓国际品牌市场,形成若干具有国际竞争力的大品牌企业和品牌集群。

Adhere to the principle of equalcooperation, mutual benefit and win-win progress, and established the UnitedNations global international brand product committee cooperation mechanism,actively promote the big brand technology exchanges and cooperation, make fulluse of the United Nations world commission on international brand developmentinternational innovation resources, and promote the development of big brandsrelated technologies. Need application in big brand innovation, and activelylead the big brand high-level personnel and talents, improve the brandevaluation, cultivation, dissemination of supporting measures, encouragecountries to high-end brand talent international employment entrepreneurshippark construction. Guide to national brand with international brand enterprisebrands key technology, product research and development cooperation, supportnational brand enterprise in the global brand competition in the market, activelyexplore the international brand market, forming a number of internationallycompetitive large enterprise and brand cluster brand.


世界国际品牌大会委员会

World Conference on International BrandCongress

世界国际品牌评价中心

WorldInternational Brand Evaluation Center

世界国际品牌发展委员会

WorldInternational Brand Development Committee

2018年8月

August 2018


 
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