议程安排
政策公示
世界国际品牌大会联合国宣言(二次修
世界国际品牌联合国发展纲要(第二次
行业协会参与世品会
关于开展世界国际品牌全球行业100强评
关于启动wibeis世界国际品牌新评价指
世品会wibeis第一阶段评价结果
分支机构的主要工作
成为世品会分支机构的条件
世界名品
福特 2020-06-25
美源伯根公司 2020-06-24
荷兰皇家壳牌石油公司 2020-06-02
大众公司 2020-06-01
宝洁公司 2020-06-01
丰田汽车公司 2020-05-30
亚马逊公司 2020-05-28
沃尔玛百货有限公司 2020-05-24
麦德龙股份公司 2020-05-22
大会论文
没了“老大” 日本试 2018-08-08
一刻钟带你回顾第三届 2017-08-01
VR市场如火如荼:索尼P 2017-07-12
基于产品扩散的逆向供 2017-07-06
欧洲主权债务危机及其 2017-07-03
新的媒体政治时代已经 2017-06-30
对我国零售商开发自有 2017-05-18
关于国际奢侈品牌的消 2017-05-02
浅析碳货币的国际竞争 2017-04-17
名企推荐
威瑞森电信 2020-06-25
俄罗斯天然气工业股份 2020-06-24
标致 2020-05-24
鸿海精密工业股份有限 2020-05-23
道达尔公司 2020-05-22
百威英博 2020-05-20
荷兰皇家壳牌石油公司 2020-05-19
伯克希尔-哈撒韦公司 2020-05-12
中国兵器工业集团公司 2020-05-11
政策公示
世界国际品牌大会联合国宣言(二次修订)
发布时间2018-08-24 15:25:00


《世界国际品牌大会联合国宣言》

WORLDCONFERENCE ON INTERNATIONAL BRAND

UNITEDNATIONS DECLARATION


加快全球商品品质品牌建设与发展,使优质品牌商品货通全球、汇通天下,共建共享是世界国际品牌大会的根本宗旨。

We will speed up theconstruction and development of global commodity quality brands, So thathigh-quality brand goods through the world, Huitong  the world, and jointly build and share is thefundamental purpose of the world international brand congress.    

当前全球经济面临各种压力,假冒伪劣满天飞,劣质产品、伪名牌、假品牌,以假乱真等不良现象正在损害着发展中国家和欠发达区域的人民生活,也正在污染着发达国家的消费者,还可能进一步给全球人民的健康与幸福带来损害,令人担忧。在此背景下,各国政府、民间组织、世界级国际品牌企业应坚持品质第一、工匠精神,坚持品牌市场与品牌科学的有机结合和长远发展,坚持品牌评价与品牌认证的科学性、规范性、公平性、公正性及非政治化和非利益化,以确保世界国际品牌的高品质、高品格和高品位,带动全球经济的长久发展和共同繁荣,以促进联合国可持续发展目标的早日实现。

The current, The global economy is facing various pressures, fakegoods everywhere, inferior products, fake branded products, fake brands,deceptive and other undesirable phenomena are harming the developing andunderdeveloped areas of people's lives, are polluting consumers in developedcountries, may further bring harm to people's health and happiness in the worldthis is worrying. Under the background of governments, non-governmentalorganizations, world class international brand enterprises should adhere to thequality first, the artisan spirit, adhere to the organic combination of brandmarketing and brand science and long-term development, adhere to thescientific, brand value and brand certification standard, fairness,impartiality and non political and non benefits, to to ensure that the world ofinternational brands of high quality, high quality and high grade, driven byglobal economic long-term development and common prosperity, as soon aspossible to promote the sustainable development goals of the United Nations.

品质品牌对人类可持续发展是不可或缺的,商品品质是商品品牌的核心与基石。商品的品质、品格、品位的三统一,是品牌的本质与归位!品牌已成一个国家、民族、企业实力与形象的重要标志。品牌所蕴含的价值不仅仅是意味着实力、利益、竞争力,更是一个企业文化、民族文化、国家文化的无形载体!一个国家、一个民族,如果没有自己的品牌、没有全球人民认可的世界级国际品牌产品是件很不好的事情!在经济上很难真正强大!也很难得到世界人民的认可和尊重!

Thequality brand is indispensable to human sustainable development, and thequality of commodity is the core and cornerstone of the commoditybrand. The quality, character and grade of the products are the essenceand the home of the brand. Brand has become an important symbol of national,national, enterprise strength and image. The value of the brand not onlymeans strength, interests and competitiveness, but also an intangible carrierof corporate culture, national culture and national culture.A country, a nation, without its ownbrand, without the global people's recognition of world-class internationalbrand products is a very bad thing!It'shard to be economically powerful!Itis difficult to get the recognition and respect of the people of the world!

2018年8月,我们再次齐聚美国纽约联合国总部,正式提出品质品牌建设在联合国2030发展纲要及其可持续发展目标中的核心位置。为此,出席2018世界国际品牌大会的全体成员,向世界各国政府和全球企业界发出如下倡议:

August 2018, we gathered inNew York's United Nations Headquarters, officially put forward the qualitybrand construction in the core position of the 2030 United Nations developmentprogram and its sustainable development goals. Therefore, all the membersparticipated in 2018 World Conference on International Brand , issued thefollowing initiatives to the governments of the world and the global businesscommunity.

我们重申,品牌作为消费者和使用者的一项普遍权利,是日常生活的基本资源,是所有国家共享的社会目标和政治优先策略,是完全公益性的非政治和非利益性质的科学。联合国世界国际品牌发展委员会为人类可持续发展目标确立了在品牌建设、品牌评价、品牌确认、品牌投资、品牌保证、品牌传播和品牌提升的全世界国际规则与评价体系,科学系统地阐述世界级国际品牌建设的新理论、新方法和新标准,为世界国际品牌建设与发展指明了道路!

We reiterate that thebrand as a universal rights of consumers and users, is the basic resources ofdaily life, is for all countries to share social goals and political prioritystrategy, is completely public welfare non-political and non-profit nature ofthe science. world conference on international brand for the human sustainabledevelopment goals established in the brand construction, brand evaluation,brand recognition, brand investment, brand assurance, brand spread and brand ofthe world international rules and evaluation system, a world-class scientificand systematic exposition of the construction of the international brand newtheory, new method and new standards, international brand construction anddevelopment for the world to point the way.

在世界国际品牌大会的理念中,品牌评价与确认是无党团,无国界,无国别、无政治,无利益的行为。要始终坚持树立小政府大社会,小经济大文化,小外延大内涵,小概念大本质,少操作大制造,少虚拟大实体,少垄断大商谈的模式与规则。反对品牌政治化、品牌利益化、品牌霸权化!坚决反对和制止品牌商品假冒伪劣和粗制滥造的欺骗与欺诈善良世界人们的行为!

In the concept of the worldinternational brand conference, brand evaluation and confirmation are unparty,without borders, without politics, without interests. Always adhere to set upsmall government, big society, small big economic culture, small denotationconnotation, small concept nature, less big manufacturing operation, lessvirtual entity, less anti-trust talk about patterns and rules. Anti-brandpoliticization, brand interest, brand hegemony! We will resolutely oppose andstop the fake and shoddy products of branded goods .

第一,增强健康品牌消费意识,构建健康品牌的科学体系

First, enhance the awareness of health brand consumption and build ascientific system of healthy brands.

实现联合国可持续发展目标,正确开展健康品牌商品评价,积极参与健康品牌商品建设,才能实现所有地区人群的健康生活,增加健康福祉。《世界国际品牌发展联合国纲要》和《世界国际品牌大会联合国宣言》引导人们正确消费品牌商品,加强健康品牌意识,增强维护自身健康的能力,构建拥有健康品牌的科学体系。

Only to realize thesustainable development of the United Nations, the right to carry out healthbrand evaluation, and actively participate in the construction of health brandgoods, in order to achieve all areas of healthy living, health and well-beingof the world. The increase of international brand development of the UnitedNations Framework "and" Declaration of the world assembly of theUnited Nations international brand "guiding people to consumer brandgoods, strengthen brand awareness of health to maintain their own health,Construct a scientific system of healthy brand.

第二,品牌环境治理需要全球联动

Second, brand environmental governanceneeds global linkage

我们正面临着全球非健康品牌商品降低人们生活质量的新情况、新挑战。人民的健康不能与健康品牌商品分离,单靠经济增长不能确保健康水平的提高。广泛存在的全球假冒品牌商品危及着发展中和欠发达地区人民的福祉,治理品质品牌环境需要联合国世界国际品牌大会参与者的同舟共济、共谋出路。

We are facing new challenges and new challenges to the qualityof life of non-healthy brands around the world. People's health cannot beseparated from good  brands, and economicgrowth alone does not guarantee a healthy level of improvement. Widespreadglobal fake branded goods endanger the developing and less developed areaspeople's well-being, governance quality brand environment requires participantsfrom the United Nations world conference on international brands , Worktogether to solve problems.

解决不可接受不公平的假冒品牌商品,不仅需要跨部门和跨地区的政府行动,还需要在全球范围的各社会团体、民间组织等开展宣传、普及、实施联合治理行动。保护真正的品质品牌、否定影响人们健康权利和消费权力的假冒品牌商品(外延品牌、表象品牌)。

Solvethe unacceptable unfair fake branded goods, not only need a cross-sectoral andcross-regional government action, also need to in the global scope of thevarious social groups and non-governmental organizations to carry outpropaganda and popularization, the implementation of joint management action.Protect real quality brands,Deny fake and shoddygoods, Ensure people's health, rights and consumption rights.

我们认为在国家、地区和全球层面,政府在防止假冒品牌商品的生产与消费所带来的有害影响方面负有根本责任,包括避免制订可能导致假品牌、假名牌的政策和规则等。我们同时呼吁商业领袖做出良好公司治理的典范—不要将商业利益凌驾于人们的健康品牌之上,这在非发达地区尤其重要。

We believe that inthe national, regional and global levels, the government has ultimateresponsibility in preventing the deleterious effects of production andconsumption of counterfeit brand goods brought, including avoiding making maylead to fake brand, fake brand policies and rules and so on. We also called onbusiness leaders to make good corporate governance model -- not commercialinterests above in people's health brand, which is especially important in theunderdeveloped areas.

第三,科学评价对世界国际品牌发展至关重要

Third,scientific evaluation is of vital importance to international brand development

品牌作为衡量和区别一般商品和优质商品的标识,既具有经济性,更具有科学性。商品在被品牌科学评价和确认之前,只有作为科学研究和评价的对象,不能政治化或者利益化定义品牌,商品才可能被公平、科学的评价和准确的考核与衡量!如果通过政府政治自冠品牌或者靠广告宣传成为所谓的“政治品牌”、“广告品牌”或者“告知品牌”,实际上对广大消费者和使用者是不可靠、不可信,更是不负责任的!实践证明,所谓的国家品牌往往是最大的假冒品牌!所以,政府既要监管好品牌,又要脱离品牌评判事务!

品牌的科学概念是建设品牌,发展品牌的基石。品牌是商品广义质量的品质品格品位的统一体,品质是品牌的核心、品格是品牌的精髓、品位是品牌的定力,三者缺一不可;商品的质量、工艺、科技、服务和质保、可靠性、安全性、信誉度、美誉度、国际影响力、国际领导力、国际化程度是品牌的本质,商品的名称、名气、商标、logo、产值、市值等均是商品的标识与外延。与会代表与各国驻联合国代表团统一认为,以品牌本质确定的品牌是真品牌,以品牌表象、外延确定的品牌是伪品牌!甚至于是假品牌!品牌分为八级21个级次;国际品牌的产生与形成分四大阶段,八大步骤。


As amark of measuring and distinguishing general goods and high-quality goods,brand is both economic and scientific. The goods before the scientificevaluation and confirmation of the brand, only as a scientific research andevaluation object, not political or the interests of the brand merchandise canbe defined, and evaluating fair, scientific and accurate assessment! If thegovernment since the crown brand or rely on advertising to become the so-called"political brand", "brand name" or "inform thebrand", in fact for the majority of consumers and users is not reliableand credible, it is irresponsible! Practice has proved that the so-callednational brand is often the biggest fake brand! So, the government should notonly supervise the brand, but also break away from the brand to judge thebusiness!

Thescientific concept of brand is the cornerstone of building brand and developingbrand. Brand is the broad quality of goods quality character taste unity,quality is the core of the brand, character is the essence of the brand, tasteis the brand's determination, all three are indispensable; The degree ofinternationalization is the essence of the brand, the name of the commodity,fame, trademark, logo, output value, market value, etc. are the identificationand extension of the commodity. Delegates and national delegations to theUnited Nations unified view that the brand to the essence of the brand is thereal brand, to brand appearance, extension of the identified brand is apseudo-brand!

Brandsare divided into eight levels of 21 levels, the production and formation ofinternational brands are divided into four stages, eight steps.

产品在生产之前、市场化之前就无不自冠“品牌”!政府和企业均称自己的商品是“名牌”、是“国际品牌”,这实际上都是出于政治及自身发展利益的需要。在利益驱动下的品牌宣传、品牌认证、品牌推广和品牌传播,很可能是政治化、概念化或利益化的行为,绝不可能从品牌本质上认定商品品质的优劣。

In the productionof the product before the market before, all goods the crown "brand"!The government and enterprises of all their goods is called "famousbrand", "international brand", which in fact is the need forpolitical interests and their own development. Driven by the interests of thebrand promotion, brand identification, brand promotion and brand spread, islikely to be political, conceptual or interest behavior, not from the essenceof the brand recognition on commodity quality.

品牌评价是品牌科学的再现与确认的过程。品牌评价指标体系是品牌科学体系的最核心部分,是自成科学体系的科学Wibeis世界国际品牌评价体系以商品的质量品质、品格、品位为核心,从九个维度、三百多个要素(海涵了全球两千多个国际标准和上万个行业企业标准),比较全面、系统的评价和衡量商品的品质地位和意义,是独立的、科学的和公正的评价体系。针对各国制造业和服务业的产品质量品质开展的全球性评价,是非政府、非经济的评价过程,具有政治利益和经济利益无法逾越的公正性和权威性。以联合国世界国际品牌评价中心为平台和窗口的wibeis评价,对各国政府、各大品牌企业至关重要,他提供以评代促,以促保发,以发促评的模式,将极大的促进全球各国的制造业产品的质量品质提升和品牌影响力的形成。尤其对品牌企业的形象和全球响誉度、美誉度有极大的影响力!会使品牌评价,品牌建设、品牌传播成为各国政府与企业经济的合力点,进而促进全球制造业走向辉煌。

Brandevaluation is the process of representation and validation of brand science.Brand evaluation index system is the core part of brand science system, and itis a scientific system.Wibeis brand evaluation system is based on the quality,quality, character and grade of the goods, from nine dimensions, more than 300factors (Burke more than 2000 global international standards and industrystandards, tens of thousands of enterprises) more comprehensive, system toevaluate and measure the quality of commodity status and significance, is anindependent, scientific and fair the evaluation system for quality evaluationof global countries manufacturing industry and service industry development, isa non-governmental, non economic evaluation process, with fairness andauthority of the political and economic interests insurmountable. Wibeisevaluation with international brand the United Nations World assessment centeras a platform and window, for governments, is each big brand enterprise, heprovided based on the generation of promotion, in order to promote security, topromote evaluation mode, will greatly promote the quality of globalmanufacturing industry product promotion and brand influence The formation ofthe image of the enterprise. Especially for the brand and global renown,reputation has great influence! Is brand evaluation, brand building, brandcommunication has become a force point of the governments and enterprises ofthe economy, and promote the global manufacturing industry to glory.

通过本次世界国际品牌大会,世界国际品牌发展委员会将wibeis作为法定品牌评价标准,使世界国际品牌的评价、认证等有了统一权威的科学依据。有利于世界国际品牌的健康、快速发展。

Through this worldinternational brand conference, the United Nations international branddevelopment committee will wibeis as the official brand evaluation criteria, theevaluation of the world of international brands, a unified and authoritativescientific basis for certification.It is conducive to the international brandHealth, rapid development.

品质品牌是可持续发展目标间的互相依存性和普遍性得以顺利实现的至关重要的前提和基础,也是人类经济、社会发展与贸易交往的前提与基础,离开品质品牌商品的经济与交往是空中楼阁的和虚无缥缈的空谈。丰富的高品质品牌商品是人类健康和社会进步的有力保障,对人类和平与发展极其有益!假冒伪劣和假冒名牌对人类健康发展十分有害!而且治理假冒品牌中的失败往往会在全球和国家层面对人类健康行动造成不利影响。

The quality of the brandis the premise and basis of essential interdependence and universality of thesmooth realization of the goal of sustainable development.Isthe premise and foundation of human economy, social development and tradeexchanges, economic exchanges and leave the quality brand of commodities is theempty and castles in the air with no reality whatever.The wealth of high-qualitybrand products is a powerful guarantee for human health and social progress,extremely beneficial to the peace and development of mankind! Fake andcounterfeit is harmful to the healthy development of human beings! Moreover,the error  to manage counterfeit brandsoften adversely affects human health operations at the global and nationallevels.

第四,世界国际品牌大会将带动全球经济复苏

Fourth, World Conference on InternationalBrand will drive the global economic recovery.

在联合国总部召开的世界国际品牌大会,不是一般的论坛或者形式上的探讨,也不是与利益相关的经济会议。是站在联合国总部召开的全球性国际品牌的评价、筛选的成果会议,是形成全世界国际品牌建设与发展的纲领性文件的大会,也是世界国际品牌发布与确认及传播的大会。品牌评价、品牌确认、品牌发布虽然不属于经济的范畴与过程,但品牌一旦被确认,其传播的过程即可会变成与经济发展息息相关而又密不可分的阶段。这个时候品牌,尤其是世界级国际品牌的经济性会极大的被激活而迸发出来,形成极大的经济旋流和经济发展推力,进而形成品牌流、商品流、人流、物流、交易流、贸易流、价值流、经济流和文化流,尤其是当形成世界级国际品牌集群时,会将非经济的科学评价与确认,瞬间转化成为巨浪式的经济裂变,从而有力的促进世界经济的复苏与发展!

The World Conference on International Brand,held at United Nations headquarters, is not a general BBS or formal discussion,nor is it a stakeholder economic conference. Is a global international brandevaluation , screening the outcome of the meeting, is to form internationalbrand construction and development of the world's programmatic document of thegeneral assembly, is the world and the spread of the conference of theinternational brand release and confirmation. Brand evaluation, brandrecognition, brand published although not belongs to the category of theeconomy and the process, but the brand once confirmed, the transmission processcan become is closely related to economic development and is inseparable fromthe stage. At this time of the brand, especially in a world class internationalbrand economy greatly activated and burst, form a great economic thrust cycloneand economic development, and brand flow, commodity flow, stream of people,logistics, trade flow, trade flow, value flow, economic and cultural flows,especially when form a world class international brand cluster, non-economicscientific evaluation and validation, instantaneous fission into huge waves ofeconomy, thus powerfully promote world economic recovery and development.

第五,世界级国际品牌建设将推动全球物质文明,促进品牌文化健康发展

Fifth,world-class international brand construction will promote the global materialcivilization and promote the healthy development of brand culture.

品牌具有科学性和经济性双重性,把握不好就会成为金钱的牺牲品,就会成为经济的陪葬品!所以,品牌评价和品牌确认不是简单的国家行政行为或者利益经济集团的自我宣示或者自吹自擂广而告知,越是那样,越是对品牌科学性的污染与践踏,越是打着品牌外衣的假品牌,假评价、假品质

The brand is scientific andeconomic duality, grasp not good will become the economic funeral goods! So,brand evaluation and brand recognition is not a simple administrative act oreconomic interests group's self proclaimed or boastful widely, more so, more isto trample on pollution and scientific brand, fake fake quality evaluation.

品牌的科学评价会极大的促进全球制造业的提质增效,最公正、最不具政治利益和经济利益的联合国平台与窗口——联合国世界国际品牌大会,会很好地确保全球品牌的科学评价和公正合理,给世界人民赋予实实在在的世界级国际品牌商品,更能赋予全世界人民品牌文化、品牌理念和品牌力量,从而确保世界物质文明和文化文明的双发展。

The scientific evaluation of the brand will greatlyimprove the quality and efficiency of the global manufacturing industry, themost fair, most political and economic interests of the United Nations Platformand the window: the United Nations World Congress of international brand, willbe good to ensure the scientific evaluation of global brands is fair andreasonable, given in the real world class international brands to the people ofthe world, more people around the world can give the brand culture, brandconcept and brand strength, so as to ensure the development of dual worldmaterial civilization and cultural civilization.

第六,世界国际品牌大会理念

Sixth,the concept of world international brand congress.

国际平台成就国际品牌、国际评价成就国际品牌、国际规则成就国际品牌!

International platform makesinternational brand, international evaluation achievement international brand,international rules achievement international brand.

我们承诺:

Weare committed to:

充分认识品质、品格、品位是品牌不可或缺的决定因素,并致力于世界级国际品牌建设与发展;

To fullyunderstand the quality, character and taste is an indispensable determinant ofthe brand, and committed to the construction and development of world-classinternational brands.

建立健全wibeis(维拜斯)联合国品牌评价联动系统;Establish and improve wibeis theUnited Nations brand evaluation linkage system .

通过wibeis评价、筛选、认证透明化信息和清晰的标识,确保消费环境有利于品牌选择。

Through wibeis evaluation,screening, certification of transparent information and clear identification,ensure that the consumption environment is conducive to brand selection.

确保品质品牌建设政策透明度和人类社会问责制,提高社会参与度;

Ensurequality brand building policy transparency and human society accountability,and increase social participation.

增强更好地应对跨国品牌问题的全球治理能力;

Enhanceglobal governance capacity to better deal with transnational brand issues.

充分发掘传统品牌在促进品质和品牌可持续发展中日益增长的重要性。

To fully explore theimportance of traditional brands in promoting quality and brand sustainabledevelopment.

坚持以“人民品牌人民用”为核心,明确品牌服务方向,实现公平、公开最大化

Adhereto the "people's brand, the people use" as the core, clear thedirection of brand services, to achieve fair and open maximum.

制订、实施和监测提高所有人品牌素养、贯穿于全世界整个科学体系、教育体系和品牌服务体系的策略;

Develop, implement andmonitor strategies for improving the brand literacy of all people throughoutthe world, the education system and the brand service system.

通过发挥数字技术的潜力,增强公民对真品牌的认可和选择意识,以实际行动抵制假品牌。

By exertingthe potential of digital technology, we can enhance the recognition andselection of real brands by citizens, and resist fake brands with practicalactions.

我们呼吁,品牌在商业化前是科学的范畴,但当被确认后即就成为政治和经济的统一体,所以作为一项政治选择,我们将遏制损害品牌的行为,清除赋权的障碍——尤其是针对国家政治和利益的赋权。我们督促来自不同国家、部门、不同治理层面、以及私营部门和民间社会的领导者们,跟我们一起决心在所有可持续发展目标中促进商品品质品牌的健康稳步发展。

We call for, the brand beforecommercialization is a scientific category, but when is confirmed after becamea political and economic unity, so as a political choice, we will stop thebehavior of the damage to the brand, clear the obstacle of empowerment,especially against the interests of the country's political and empowerment. Weurge from different countries, different departments, management level, and theprivate sector and civil society leaders, and determined with us in thesustainable development goals of all promote the commodity quality brand ofhealthy and steady development.

品质品牌,共建共享。我们,作为大会的参与者,将以本宣言为鉴,承诺加大对品牌科学投资,以包容地、公平地进行品牌建设和终身服务为基础,促进联合国世界国际品牌大会可持续发展目标尽快实现。

Quality brand,co-construction and sharing. We,as the conference participants, will take this declaration for reference,promised to increase investment in science to brand, inclusive, equitable brandbuilding and lifelong service as the foundation, to promote the United Nationsinternational brand conference as soon as possible to achieve the goal ofsustainable development.


美国纽约联合国总部

United Nations Headquarters in New York,USA

20188

August  2018


 
隐私声明  |  使用帮助 |  企业邮箱   |  关于我们  |  组织架构  |  WAP版网站  |  友情链接

.